bystreet.json

Bystreet Brand Identity

A complete profile of Bystreet's visual system — colors, typography, components, and personality — extracted from http://www.bystreet.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #94877C
Accent #2B180A
Body Font Geist
Heading Font Halant

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: hospitality industry professionals

Bystreet Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "body"
    },
    {
      "family": "Halant",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#94877C",
    "secondary": "#EFE7DD",
    "accent": "#2B180A",
    "background": "#FCF6EF",
    "textPrimary": "#2B180A",
    "link": "#2B180A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Halant"
    },
    "fontStacks": {
      "heading": [
        "Halant",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "56px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2B180A",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/7zEufp7YNyvO8uBAipXxcNovAA4.png",
    "ogImage": "https://framerusercontent.com/images/DtRBnC3VxJPlvP7WrHuLTceGM5Q.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started Get started",
      "reasoning": "The button labeled 'Get started' is typically a strong call-to-action, indicating the primary action the user should take. It is common for primary CTAs to encourage users to begin their journey or interaction with the platform."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons share the same background color, making it impossible to select a secondary button with a different color as required. Therefore, no valid secondary button exists."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "hospitality industry professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}