BuyPower Brand Identity

A complete profile of BuyPower's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #8CA23B
• accent: #8CA23B
• background: #FFFFFF
• textPrimary: #7D756C
• link: #7D756C

Typography

• primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
• heading: Open Sans — https://fonts.google.com/specimen/Open+Sans

Visual Assets

• Logo: https://cdn.builder.io/api/v1/image/assets/TEMP/124922527ddafbceee901d808d938f964b8ac7a52209f94e5521daea845c6f53?apiKey=c4d414eaa1594f9eac1a2f56bb92e469&
• Favicon: https://buypower.ng/images/icons/icon-192x192.png
• Social card (og:image): https://buypower.ng/buypower-icon.png

UI Components

• input: background=#F9F9F9, textColor=#A69C92, borderColor=#CCCCCC, borderRadius=10.942px, shadow=none
• buttonPrimary: background=#8CA32B, textColor=#FFFFFF, borderRadius=10.942px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: general public

BuyPower Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• The Best Practices to Saving Electricity in Your Homes
  • Image:
  • Source: https://blog.buypower.ng/the-best-practices-to-saving-electricity-in-your-homes/
• The BuyPower Blog | All Bills & Utilities
  • Image:
  • Source: https://blog.buypower.ng/
• AEDC Abuja Bill Payment in Five (5) Simple Steps
  • Image:
  • Source: https://blog.buypower.ng/aedc-bill-payment/
• BuyPower Smart Surge Protector and Others
  • Image:
  • Source: https://blog.buypower.ng/buypower-smart-surge-protector-and-others/
• BuyPower | Pay Electricity Bills Online
  • Image:
  • Source: https://buypower.ng/disco/kedco
• Names and Details of Electricity Distribution Companies in Nigeria
  • Image:
  • Source: https://blog.buypower.ng/electricity-distribution-companies-in-nigeria/

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Open Sans",
 "role": "body"
 }
],
 "colors": {
 "primary": "#8CA23B",
 "accent": "#8CA23B",
 "background": "#FFFFFF",
 "textPrimary": "#7D756C",
 "link": "#7D756C"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Open Sans",
 "heading": "Open Sans"
 },
 "fontStacks": {
 "heading": [
 "Open Sans",
 "sans-serif"
 ],
 "body": [
 "Open Sans",
 "sans-serif"
 ],
 "paragraph": [
 "Open Sans",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "40px",
 "h2": "24px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "5px"
 },
 "components": {
 "input": {
 "background": "#F9F9F9",
 "textColor": "#A69C92",
 "borderColor": "#CCCCCC",
 "borderRadius": "10.942px",
 "borderRadiusCorners": {
 "topLeft": "10.942px",
 "topRight": "10.942px",
 "bottomRight": "10.942px",
 "bottomLeft": "10.942px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#8CA32B",
 "textColor": "#FFFFFF",
 "borderRadius": "10.942px",
 "borderRadiusCorners": {
 "topLeft": "10.942px",
 "topRight": "10.942px",
 "bottomRight": "10.942px",
 "bottomLeft": "10.942px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.builder.io/api/v1/image/assets/TEMP/124922527ddafbceee901d808d938f964b8ac7a52209f94e5521daea845c6f53?apiKey=c4d414eaa1594f9eac1a2f56bb92e469&",
 "favicon": "https://buypower.ng/images/icons/icon-192x192.png",
 "ogImage": "https://buypower.ng/buypower-icon.png",
 "logoHref": "/",
 "logoAlt": "BuyPower Logo"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "general public"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}