# BuyPower Brand Identity

A complete profile of **BuyPower**'s visual system — colors, typography, components, and personality — extracted from http://www.buypower.ng. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/buypower
- Machine-readable JSON: https://characterquilt.com/branding/buypower.json
- Per-page llms.txt: https://characterquilt.com/branding/buypower/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #8CA23B |
| Accent | #8CA23B |
| Body Font | Open Sans |
| Heading Font | Open Sans |

## Color Palette

- primary: #8CA23B
- accent: #8CA23B
- background: #FFFFFF
- textPrimary: #7D756C
- link: #7D756C

## Typography

- primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
- heading: Open Sans — https://fonts.google.com/specimen/Open+Sans

## Visual Assets

- Logo: https://cdn.builder.io/api/v1/image/assets/TEMP/124922527ddafbceee901d808d938f964b8ac7a52209f94e5521daea845c6f53?apiKey=c4d414eaa1594f9eac1a2f56bb92e469&
- Favicon: https://buypower.ng/images/icons/icon-192x192.png
- Social card (og:image): https://buypower.ng/buypower-icon.png

## UI Components

- input: background=#F9F9F9, textColor=#A69C92, borderColor=#CCCCCC, borderRadius=10.942px, shadow=none
- buttonPrimary: background=#8CA32B, textColor=#FFFFFF, borderRadius=10.942px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: general public

## BuyPower Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **The Best Practices to Saving Electricity in Your Homes**
  - Image: https://blog.buypower.ng/content/images/2020/08/pexels-pixabay-266688.jpg
  - Source: https://blog.buypower.ng/the-best-practices-to-saving-electricity-in-your-homes/
- **The BuyPower Blog | All Bills & Utilities**
  - Image: https://blog.buypower.ng/content/images/2024/12/Blog-Cover--2--1.png
  - Source: https://blog.buypower.ng/
- **AEDC Abuja Bill Payment in Five (5) Simple Steps**
  - Image: https://blog.buypower.ng/content/images/2020/08/pexels-anna-shvets-4482900.jpg
  - Source: https://blog.buypower.ng/aedc-bill-payment/
- **BuyPower Smart Surge Protector and Others**
  - Image: https://blog.buypower.ng/content/images/2022/07/blog1-copy-1.jpg
  - Source: https://blog.buypower.ng/buypower-smart-surge-protector-and-others/
- **BuyPower | Pay Electricity Bills Online**
  - Image: https://buypower.ng/img/discos/KEDCO.png
  - Source: https://buypower.ng/disco/kedco
- **Names and Details of Electricity Distribution Companies in Nigeria**
  - Image: https://blog.buypower.ng/content/images/2020/08/Distribution-Companies.jpg
  - Source: https://blog.buypower.ng/electricity-distribution-companies-in-nigeria/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#8CA23B",
    "accent": "#8CA23B",
    "background": "#FFFFFF",
    "textPrimary": "#7D756C",
    "link": "#7D756C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Open Sans"
    },
    "fontStacks": {
      "heading": [
        "Open Sans",
        "sans-serif"
      ],
      "body": [
        "Open Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Open Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "24px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#F9F9F9",
      "textColor": "#A69C92",
      "borderColor": "#CCCCCC",
      "borderRadius": "10.942px",
      "borderRadiusCorners": {
        "topLeft": "10.942px",
        "topRight": "10.942px",
        "bottomRight": "10.942px",
        "bottomLeft": "10.942px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#8CA32B",
      "textColor": "#FFFFFF",
      "borderRadius": "10.942px",
      "borderRadiusCorners": {
        "topLeft": "10.942px",
        "topRight": "10.942px",
        "bottomRight": "10.942px",
        "bottomLeft": "10.942px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.builder.io/api/v1/image/assets/TEMP/124922527ddafbceee901d808d938f964b8ac7a52209f94e5521daea845c6f53?apiKey=c4d414eaa1594f9eac1a2f56bb92e469&",
    "favicon": "https://buypower.ng/images/icons/icon-192x192.png",
    "ogImage": "https://buypower.ng/buypower-icon.png",
    "logoHref": "/",
    "logoAlt": "BuyPower Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'BuyPower'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "The button with text 'Get Started' uses a vibrant green color (#8CA32B), which is the brand's primary color, making it the main call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "general public"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'BuyPower'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```