Buxfer Brand Identity

A complete profile of Buxfer's visual system — colors, typography, components, and personality. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #EE624C
• secondary: #606472
• accent: #36C0FF
• background: #FFFFFF
• textPrimary: #36C0FF
• link: #36C0FF

Typography

• primary: Lato — https://fonts.google.com/specimen/Lato
• heading: Lato — https://fonts.google.com/specimen/Lato

Visual Assets

• Logo:
• Favicon:
• Social card (og:image): /media/logo/logo-dark.png

UI Components

• buttonPrimary: background=#EE624C, textColor=#FFFFFF, borderRadius=3px, shadow=none
• buttonSecondary: background=#36C0FF, textColor=#FFFFFF, borderRadius=3px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals looking for financial management tools

Buxfer Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• What is the Cash Envelope System for Budgeting? – Buxfer Blog
  • Image:
  • Source: Read more
• How the 80-20 Rule Can Improve Your Finances – Buxfer Blog
  • Image:
  • Source: Read more
• 10 Ways to Stop Wasting Money on Food – Buxfer Blog
  • Image:
  • Source: Read more
• How to Build Up an Emergency Fund – Buxfer Blog
  • Image:
  • Source: Read more
• What is Inflation-Induced Debt Destruction? – Buxfer Blog
  • Image:
  • Source: Read more
• 7 Purchases You Might Regret Later On and Why – Buxfer Blog
  • Image:
  • Source: Read more

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Lato",
   "role": "body"
  },
  {
   "family": "Arial",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#EE624C",
  "secondary": "#606472",
  "accent": "#36C0FF",
  "background": "#FFFFFF",
  "textPrimary": "#36C0FF",
  "link": "#36C0FF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Lato",
   "heading": "Lato"
  },
  "fontStacks": {
   "heading": [
    "Lato",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Lato",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Lato",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "15px",
   "h2": "15px",
   "body": "15px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#EE624C",
   "textColor": "#FFFFFF",
   "borderRadius": "3px",
   "borderRadiusCorners": {
    "topLeft": "3px",
    "topRight": "3px",
    "bottomRight": "3px",
    "bottomLeft": "3px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#36C0FF",
   "textColor": "#FFFFFF",
   "borderRadius": "3px",
   "borderRadiusCorners": {
    "topLeft": "3px",
    "topRight": "3px",
    "bottomRight": "3px",
    "bottomLeft": "3px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://dm19v66mgwhwp.cloudfront.net/media/UIFrontPage/logo-buxfer.png",
  "favicon": "https://www.buxfer.com/media/logo/piechart-dark-round.png",
  "ogImage": "/media/logo/logo-dark.png",
  "logoHref": "/"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy individuals looking for financial management tools"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}