Butlr Brand Identity

A complete profile of Butlr's visual system — colors, typography, components, and personality — extracted from https://www.butlr.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/butlr
• Machine-readable JSON: https://characterquilt.com/branding/butlr.json

Quick Facts

Color Palette

• primary: #D3FF8C
• secondary: #0000EE
• accent: #FF3D00
• background: #FFFFFF
• textPrimary: #222222
• link: #FF3D00

Typography

• primary: Aeonik — https://fonts.google.com/specimen/Aeonik
• heading: Aeonik — https://fonts.google.com/specimen/Aeonik

Visual Assets

• Logo: https://cdn.prod.website-files.com/65af40a4fcb4eb0615fc13b3/65c0d669f5c3943a370395b4_Logo.svg
• Favicon: https://cdn.prod.website-files.com/65af40a4fcb4eb0615fc13b3/65cf95432ba97d3a4e1a35fd_butlr-favicon.jpg
• Social card (og:image): https://cdn.prod.website-files.com/65af40a4fcb4eb0615fc13b3/65c7e5d85d4a7890299ca8d8_tab-img.webp

UI Components

• input: background=transparent, textColor=#D3FF8C, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#D3FF8C, textColor=#222222, borderColor=#D3FF8C, borderRadius=0px, shadow=none
• buttonSecondary: background=#FF3D00, textColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: businesses seeking AI solutions for intelligent spaces

Butlr Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 5 Signs of Excess Office Space | Optimize Your Workspace in 2025
  • Image: https://cdn.prod.website-files.com/65b8bfb80bd95016a720b2c7/69e9045a50141d3b1fe3b19e_Butlr%20vs%20XY%20Sense_%20%20A%20Head-to-Head%20Comparison%20(2).png
  • Source: https://www.butlr.com/blog/5-signs-excess-office-space
• Butlr Blog | Smart Spaces Insights
  • Image: https://cdn.prod.website-files.com/65b8bfb80bd95016a720b2c7/65dc4e109428905550e39330_655caa3ff0938d124769478e_envoy_butlr_blog1.jpeg
  • Source: https://www.butlr.com/blog
• Newsroom | Optimize Spaces with Intelligent Occupancy Sensors
  • Image: https://cdn.prod.website-files.com/65b8bfb80bd95016a720b2c7/69010ce445378efd5436f525_Image%20from%20Daixiayun.jpg
  • Source: https://www.butlr.com/newsroom
• Butlr Blog | Smart Spaces Insights
  • Image: https://cdn.prod.website-files.com/65b8bfb80bd95016a720b2c7/689150a3d0f8b0a5e3d92a19_GDPR%20Blog%20cover%205.png
  • Source: https://www.butlr.com/blog
• Scalability
  • Image: https://cdn.prod.website-files.com/65af40a4fcb4eb0615fc13b3/66164539878e531e47ae28fd_qualcomm-logo-bw.png
  • Source: https://www.butlr.com/benefits/scalability
• Butlr Blog | Smart Spaces Insights
  • Image: https://cdn.prod.website-files.com/65b8bfb80bd95016a720b2c7/69cd4d05c2df6dc44132d278_Blog%20Header%20Image%20death%20of%20the%20tranditional%20office%20layout%20(1).png
  • Source: https://www.butlr.com/blog

Working with these fonts

Not found on Google Fonts? CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.