burnt Brand Identity

A complete profile of burnt's visual system — colors, typography, components, and personality — extracted from https://getburnt.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://getburnt.ai/.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

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UI Components

Live previews rendered using burnt's actual button styles.

Button Primary

• background: #1A1A17
• textColor: #FFFFFF
• borderColor: #1A1A17
• borderRadius: 1920px
• shadow: none

Button Secondary

• background: #FFFFFF
• textColor: #1A1A17
• borderRadius: 0px
• shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: businesses in food distribution

burnt Brand in the Wild

Frequently Asked Questions

What is burnt's primary brand color?
burnt's primary brand color is #3898EC. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does burnt use?
burnt uses #1A1A17 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does burnt use?
burnt uses Switzer for body text and Nyght Serif for headings. Fonts were detected on https://getburnt.ai/ as part of their live design system.

Does burnt use a light or dark theme?
burnt's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find burnt's logo?
burnt's logo is available directly on their site (https://getburnt.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://getburnt.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by burnt.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Switzer",
      "role": "body"
    },
    {
      "family": "Nyght Serif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#FFFF00",
    "accent": "#1A1A17",
    "background": "#FFFFFF",
    "textPrimary": "#1A1A17",
    "link": "#0082F3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Switzer",
      "heading": "Nyght Serif"
    },
    "fontStacks": {
      "heading": [
        "Nyght Serif",
        "Times New Roman",
        "sans-serif"
      ],
      "body": [
        "Switzer",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Nyght Serif",
        "Times New Roman",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "62px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1A1A17",
      "textColor": "#FFFFFF",
      "borderColor": "#1A1A17",
      "borderRadius": "1920px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1A1A17",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20viewBox%3D%220%200%2088%2023%22%20fill%3D%22none%22%20class%3D%22u-logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M10.218%2022.7818C8.37096%2022.7818%206.87153%2022.3485%205.71987%2021.482C4.56813%2020.5932%203.81846%2019.3265%203.47077%2017.6822H2.68845L2.91663%2014.3492H3.53597C3.53597%2015.4825%203.75325%2016.438%204.18788%2017.2157C4.64416%2017.9933%205.28524%2018.571%206.11103%2018.9487C6.95847%2019.3044%207.95806%2019.4821%209.10981%2019.4821C10.3049%2019.4821%2011.3045%2019.3154%2012.1086%2018.9822C12.9343%2018.6489%2013.5536%2018.0933%2013.9665%2017.3157C14.4012%2016.5379%2014.6184%2015.4936%2014.6184%2014.1825C14.6184%2012.8493%2014.4012%2011.7939%2013.9665%2011.0161C13.5319%2010.2385%2012.9126%209.68293%2012.1086%209.34958C11.3045%208.99406%2010.3267%208.8163%209.17502%208.8163C7.34963%208.8163%205.94805%209.2607%204.97011%2010.1496C4.01399%2011.0161%203.53597%2012.3272%203.53597%2014.0826H2.91663V10.3829H3.73151C4.05746%208.98298%204.76375%207.82753%205.8502%206.91647C6.95847%206.00541%208.47955%205.54992%2010.4136%205.54992C12.0868%205.54992%2013.4884%205.91653%2014.6184%206.64983C15.7702%207.36087%2016.6394%208.36082%2017.226%209.64957C17.8346%2010.9383%2018.1388%2012.4494%2018.1388%2014.1825C18.1388%2015.8714%2017.8346%2017.3711%2017.226%2018.6822C16.6394%2019.971%2015.7484%2020.982%2014.5532%2021.7153C13.3798%2022.4264%2011.9347%2022.7818%2010.218%2022.7818ZM3.24258%2022.4485H0.015625V0.117065H3.53597V16.8157L3.24258%2017.249V22.4485ZM27.3259%2022.7818C25.8053%2022.7818%2024.5442%2022.4707%2023.5454%2021.8485C22.5457%2021.2265%2021.7957%2020.3931%2021.296%2019.3488C20.796%2018.3045%2020.5462%2017.1378%2020.5462%2015.8491V5.88326H24.0338V14.8825C24.0338%2016.4157%2024.4034%2017.5822%2025.1417%2018.3822C25.9029%2019.1599%2027.1411%2019.5487%2028.858%2019.5487C30.662%2019.5487%2031.9767%2019.0932%2032.8021%2018.1822C33.6496%2017.249%2034.0737%2015.8824%2034.0737%2014.0826L34.6924%2014.0492L34.8886%2017.3157H34.1389C33.9866%2018.2488%2033.639%2019.1266%2033.0952%2019.9487C32.5522%2020.7708%2031.8025%2021.4487%2030.8468%2021.982C29.9122%2022.5153%2028.7383%2022.7818%2027.3259%2022.7818ZM37.5937%2022.4485H34.3668V17.249L34.0737%2017.0822V5.88326H37.5937V22.4485ZM44.3125%2022.4485H40.7917V5.88326H44.0186V10.5828L44.3125%2010.7495V22.4485ZM44.3125%2013.1493H43.5302V10.3495H44.2474C44.3988%209.43847%2044.7033%208.62746%2045.16%207.91642C45.6158%207.18311%2046.2248%206.60539%2046.9851%206.18317C47.7674%205.76103%2048.7125%205.54992%2049.8205%205.54992C51.0595%205.54992%2052.0697%205.81656%2052.8521%206.34984C53.6344%206.88312%2054.1993%207.59425%2054.5469%208.48305C54.9165%209.37185%2055.1013%2010.3384%2055.1013%2011.3828V13.5493H51.6139V12.0827C51.6139%2010.8828%2051.3525%2010.0051%2050.8316%209.44964C50.3097%208.8941%2049.4403%208.61637%2048.2233%208.61637C46.8329%208.61637%2045.8332%209.00524%2045.2251%209.7829C44.6161%2010.5606%2044.3125%2011.6827%2044.3125%2013.1493ZM74.2299%2022.4485H70.709V13.4492C70.709%2011.8938%2070.3394%2010.7273%2069.6011%209.94957C68.8839%209.17182%2067.6774%208.78304%2065.9825%208.78304C64.2225%208.78304%2062.9193%209.24962%2062.0709%2010.1829C61.2455%2011.0939%2060.8328%2012.4494%2060.8328%2014.2492L60.2133%2014.2825L60.0505%2011.0161H60.7677C60.9419%2010.0829%2061.2895%209.20517%2061.8105%208.38299C62.3543%207.53863%2063.0926%206.86094%2064.0272%206.34984C64.9837%205.81656%2066.1462%205.54992%2067.5146%205.54992C69.0141%205.54992%2070.2637%205.861%2071.2634%206.48316C72.2631%207.10532%2073.0014%207.93859%2073.4801%208.98298C73.98%2010.0274%2074.2299%2011.1939%2074.2299%2012.4827V22.4485ZM60.8328%2022.4485H57.3128V5.88326H60.5397V11.0828L60.8328%2011.2495V22.4485ZM87.9922%2022.4485H84.2769C82.538%2022.4485%2081.1581%2022.0152%2080.1373%2021.1486C79.1376%2020.2821%2078.6378%2018.8487%2078.6378%2016.849V2.25019H82.1253V16.6491C82.1253%2017.6711%2082.3646%2018.36%2082.8425%2018.7155C83.3203%2019.0489%2084.0595%2019.2154%2085.0592%2019.2154H87.9922V22.4485ZM87.9922%208.88301H75.8993V5.88326H87.9922V8.88301Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(26%2C%2026%2C%2023)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/693acaccdd35e920fa3166f6/693acaf003100cc5a5392bdf_Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/693acaccdd35e920fa3166f6/6956a22338fb82358c22b6da_9153a38889fb8aadb809b80d43e10f40_Open%20Graph.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, medium-sized, and matches the brand inferred from the URL and page title. It is positioned at the top of the page, which is typical for a main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get a demo",
      "reasoning": "Button #0 has a dark background (#1A1A17) with a high contrast text color (#FFFFFF), making it stand out as a primary CTA. The text 'Get a demo' is action-oriented, aligning with typical primary CTA language."
    },
    "secondary": {
      "index": 1,
      "text": "Get a demo",
      "reasoning": "Button #1 has a light background (#FFFFFF) and is less visually prominent than Button #0, making it suitable as a secondary CTA. It also shares the same action-oriented text, 'Get a demo', but with a less vibrant presentation."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "businesses in food distribution"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, and matches the brand inferred from the URL and page title. It is positioned at the top of the page, which is typical for a main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}