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"favicon": "https://cdn.prod.website-files.com/6536b45b77d677ff8f6e0f42/67a3fa24ca341d4536ebfeeb_favicon.png",
"ogImage": "https://cdn.prod.website-files.com/6536b45b77d677ff8f6e0f42/687ea36f24fad527613f8d1d_Bunkerhill%20gradient%20OG.png",
"logoHref": "/"
},
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"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Schedule a demo",
"reasoning": "Button #1 'Schedule a demo' is likely the primary CTA due to its action-oriented text and prominence in the context of a business-focused website."
},
"secondary": {
"index": 2,
"text": "Security at Bunkerhill Health",
"reasoning": "Button #2 'Security at Bunkerhill Health' is selected as secondary due to its transparent background, making it less prominent than the primary button."
},
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},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "healthcare professionals and organizations"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Bunkerhill Health'.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
},
"images": [
{
"file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/bunkerhill-health/ce93482109.webp",
"alt": "UTMB Health & Bunkerhill - Advancing Patient Care with AI",
"source_url": "https://www.bunkerhillhealth.com/",
"image_url": "https://i.vimeocdn.com/video/2053061571-9e3fcff72dcbdfc9c67131d12ed4200fc210b80fa01702340d502a1214784432-d?f=webp",
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"alt": "News | Bunkerhill Health",
"source_url": "https://www.bunkerhillhealth.com/news",
"image_url": "https://cdn.prod.website-files.com/6536b45b77d677ff8f6e0f42/687ea36f24fad527613f8d1d_Bunkerhill%20gradient%20OG.png",
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"alt": "About | Bunkerhill Health",
"source_url": "https://www.bunkerhillhealth.com/about",
"image_url": "https://cdn.prod.website-files.com/6537f5837b94e33e7850d4c0/68acd06f571a5d311d25fbfc_Nishith%20Khandwala%20New%20Image.webp",
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"alt": "About | Bunkerhill Health",
"source_url": "https://www.bunkerhillhealth.com/about",
"image_url": "https://cdn.prod.website-files.com/6537f5837b94e33e7850d4c0/68acd065417cae0f88343d96_David%20Eng%20New%20Image.webp",
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"alt": "Careers | Bunkerhill Health",
"source_url": "https://www.bunkerhillhealth.com/careers",
"image_url": "https://cdn.prod.website-files.com/6536b45b77d677ff8f6e0f42/68a5f5e62f8eefd0c1e74384_Team%20dinner%20Large.jpeg",
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"font_resources": [
{
"family": "Aktivgrotesk W Rg",
"google_fonts_url": "https://fonts.google.com/specimen/Aktivgrotesk+W+Rg"
},
{
"family": "Aktivgrotesk W Md",
"google_fonts_url": "https://fonts.google.com/specimen/Aktivgrotesk+W+Md"
}
],
"google_fonts_css": "https://fonts.googleapis.com/css2?family=Aktivgrotesk+W+Rg&family=Aktivgrotesk+W+Md&display=swap",
"font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
"page_url": "https://characterquilt.com/branding/bunkerhill-health",
"agent_instructions": "You are designing or implementing in Bunkerhill Health's brand identity.\n\n# Brand profile\n- Company: Bunkerhill Health\n- Source: http://bunkerhillhealth.com\n- Color scheme: light\n\n# Colors\n- primary: #7A7F89\n- secondary: #337FD3\n- accent: #BD80C5\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #BD80C5\n\n# Typography\n- primary: Aktivgrotesk W Rg — https://fonts.google.com/specimen/Aktivgrotesk+W+Rg\n- heading: Aktivgrotesk W Md — https://fonts.google.com/specimen/Aktivgrotesk+W+Md\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#FFFFFF, textColor=#000000, borderColor=#E5E5E5, borderRadius=9px, shadow=none\n- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=9px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: healthcare professionals and organizations\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/bunkerhill-health.json",
"page_markdown": "# Bunkerhill Health Brand Identity\n\nA complete profile of **Bunkerhill Health**'s visual system — colors, typography, components, and personality — extracted from http://bunkerhillhealth.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/bunkerhill-health\n- Machine-readable JSON: https://characterquilt.com/branding/bunkerhill-health.json\n- Per-page llms.txt: https://characterquilt.com/branding/bunkerhill-health/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #7A7F89 |\n| Accent | #BD80C5 |\n| Body Font | Aktivgrotesk W Rg |\n| Heading Font | Aktivgrotesk W Md |\n\n## Color Palette\n\n- primary: #7A7F89\n- secondary: #337FD3\n- accent: #BD80C5\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #BD80C5\n\n## Typography\n\n- primary: Aktivgrotesk W Rg — https://fonts.google.com/specimen/Aktivgrotesk+W+Rg\n- heading: Aktivgrotesk W Md — https://fonts.google.com/specimen/Aktivgrotesk+W+Md\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20viewBox%3D%220%200%20133%2025%22%20fill%3D%22none%22%20class%3D%22navbar_logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M33.4961%2020.3445V4.26758H40.4074C43.7598%204.26758%2045.732%205.8307%2045.732%208.45744C45.732%2010.0206%2045.0731%2011.1746%2043.7382%2011.9217C45.4585%2012.6236%2046.3908%2013.937%2046.3908%2015.8188C46.3908%2018.5596%2044.3518%2020.3488%2040.9069%2020.3488H33.4961V20.3445ZM36.2369%206.59719V11.1703H40.3385C42.1729%2011.1703%2043.1031%2010.4017%2043.1031%208.86006C43.1031%207.07087%2041.8564%206.59719%2040.3385%206.59719H36.2369ZM36.2369%2013.1188V18.0106H40.4957C42.5799%2018.0106%2043.622%2017.2183%2043.622%2015.6099C43.622%2014.0016%2042.5799%2013.1188%2040.4957%2013.1188H36.2369Z%22%20fill%3D%22currentColor%22%20class%3D%22navbar_logo-text%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M50.3981%208.5918V15.4321C50.3981%2017.6067%2051.2119%2018.4679%2052.7772%2018.4679C54.7494%2018.4679%2055.8367%2017.0856%2055.8367%2014.3448V8.5918H58.4204V20.3454H55.8367V18.2634C55.2037%2019.8502%2053.8882%2020.6403%2051.8923%2020.6403C49.1945%2020.6403%2047.8359%2019.1246%2047.8359%2016.0888V8.59395H50.3959L50.3981%208.5918Z%22%20fill%3D%22currentColor%22%20class%3D%22navbar_logo-text%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M68.7333%2020.3437V13.5034C68.7333%2011.3288%2067.941%2010.4676%2066.3327%2010.4676C64.3605%2010.4676%2063.228%2011.8498%2063.228%2014.5648V20.3394H60.668V8.58579H63.228V10.6936C63.6801%209.58481%2064.7674%208.29297%2067.2391%208.29297C69.8443%208.29297%2071.317%209.69677%2071.317%2012.8445V20.3394H68.7333V20.3437Z%22%20fill%3D%22currentColor%22%20class%3D%22navbar_logo-text%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M81.6872%2020.3445L78.4016%2015.0458L76.1108%2017.5154V20.3467H73.5508V4.26758H76.1108V14.5485L81.276%208.59309H84.4259L80.1198%2013.2114L84.6068%2020.3445H81.6829H81.6851H81.6872Z%22%20fill%3D%22currentColor%22%20class%3D%22navbar_logo-text%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M95.6494%2015.2959H86.9467C87.1943%2017.4468%2088.3742%2018.6719%2090.073%2018.6719C91.2507%2018.6719%2092.1808%2018.0841%2092.7255%2017.0851H95.3523C94.5363%2019.348%2092.633%2020.6419%2090.073%2020.6419C88.2816%2020.6419%2086.8778%2020.0994%2085.8809%2018.9884C84.8841%2017.8796%2084.3867%2016.3853%2084.3867%2014.5509C84.3867%2010.9941%2086.3805%208.30273%2090.0514%208.30273C91.7976%208.30273%2093.1561%208.86899%2094.153%209.99935C95.1736%2011.1082%2095.6709%2012.6261%2095.6709%2014.5509L95.6494%2015.298V15.2959ZM86.9467%2013.7091H93.0894C92.8849%2011.4677%2091.7308%2010.2663%2090.0751%2010.2663C88.4194%2010.2663%2087.1513%2011.556%2086.9489%2013.7091H86.9467Z%22%20fill%3D%22currentColor%22%20class%3D%22navbar_logo-text%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M104.62%208.54395L104.756%208.56548V10.7831C104.415%2010.7164%20104.03%2010.669%20103.601%2010.669C101.311%2010.669%20100.021%2012.0255%20100.021%2015.4467V20.3384H97.4609V8.58486H100.021V10.7358C100.406%209.8078%20101.313%208.44922%20103.58%208.44922C104.011%208.44922%20104.441%208.51596%20104.622%208.53749H104.62V8.54395Z%22%20fill%3D%22currentColor%22%20class%3D%22navbar_logo-text%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M114.454%2020.3445V13.5042C114.454%2011.3296%20113.64%2010.4684%20112.008%2010.4684C110.036%2010.4684%20108.904%2011.8507%20108.904%2014.5657V20.3402H106.344V4.26758H108.904V10.7225C109.334%209.56842%20110.491%208.30027%20112.936%208.30027C115.542%208.30027%20117.036%209.74928%20117.036%2012.8518V20.3467H114.452L114.454%2020.3445Z%22%20fill%3D%22currentColor%22%20class%3D%22navbar_logo-text%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M120.67%204.26758C121.395%204.26758%20121.996%204.85559%20121.996%205.58095V5.58095C121.996%206.3063%20121.395%206.89432%20120.67%206.89432V6.89432C119.945%206.89432%20119.344%206.3063%20119.344%205.58095V5.58095C119.344%204.85559%20119.945%204.26758%20120.67%204.26758V4.26758ZM119.391%2020.3467V8.59309H121.975V20.3467H119.391Z%22%20fill%3D%22currentColor%22%20class%3D%22navbar_logo-text%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M124.465%2020.3445V4.26758H127.049V20.3467H124.465V20.3445Z%22%20fill%3D%22currentColor%22%20class%3D%22navbar_logo-text%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M129.543%2020.3445V4.26758H132.127V20.3467H129.543V20.3445Z%22%20fill%3D%22currentColor%22%20class%3D%22navbar_logo-text%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M10.8873%208.52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Favicon: https://cdn.prod.website-files.com/6536b45b77d677ff8f6e0f42/67a3fa24ca341d4536ebfeeb_favicon.png\n- Social card (og:image): https://cdn.prod.website-files.com/6536b45b77d677ff8f6e0f42/687ea36f24fad527613f8d1d_Bunkerhill%20gradient%20OG.png\n\n## UI Components\n\n- buttonPrimary: background=#FFFFFF, textColor=#000000, borderColor=#E5E5E5, borderRadius=9px, shadow=none\n- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=9px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: healthcare professionals and organizations\n\n## Bunkerhill Health Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **UTMB Health & Bunkerhill - Advancing Patient Care with AI**\n - Image: https://i.vimeocdn.com/video/2053061571-9e3fcff72dcbdfc9c67131d12ed4200fc210b80fa01702340d502a1214784432-d?f=webp\n - Source: https://www.bunkerhillhealth.com/\n- **News | Bunkerhill Health**\n - Image: https://cdn.prod.website-files.com/6536b45b77d677ff8f6e0f42/687ea36f24fad527613f8d1d_Bunkerhill%20gradient%20OG.png\n - Source: https://www.bunkerhillhealth.com/news\n- **About | Bunkerhill Health**\n - Image: https://cdn.prod.website-files.com/6537f5837b94e33e7850d4c0/68acd06f571a5d311d25fbfc_Nishith%20Khandwala%20New%20Image.webp\n - Source: https://www.bunkerhillhealth.com/about\n- **About | Bunkerhill Health**\n - Image: https://cdn.prod.website-files.com/6537f5837b94e33e7850d4c0/68acd065417cae0f88343d96_David%20Eng%20New%20Image.webp\n - Source: https://www.bunkerhillhealth.com/about\n- **Careers | Bunkerhill Health**\n - Image: https://cdn.prod.website-files.com/6536b45b77d677ff8f6e0f42/68a5f5e62f8eefd0c1e74384_Team%20dinner%20Large.jpeg\n - Source: https://www.bunkerhillhealth.com/careers\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Aktivgrotesk W Rg\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Aktivgrotesk W Md\",\n \"role\": \"heading\"\n },\n {\n \"family\": \"Aktivgrotesk Trial Bd\",\n \"role\": \"heading\"\n }\n ],\n \"colors\": {\n \"primary\": \"#7A7F89\",\n \"secondary\": \"#337FD3\",\n \"accent\": \"#BD80C5\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#000000\",\n \"link\": \"#BD80C5\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Aktivgrotesk W Rg\",\n \"heading\": \"Aktivgrotesk W Md\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Aktivgrotesk Trial Bd\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Aktivgrotesk W Rg\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Aktivgrotesk W Rg\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"45px\",\n \"h2\": \"45px\",\n \"body\": \"18px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"9px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#000000\",\n \"borderColor\": \"#E5E5E5\",\n \"borderRadius\": \"9px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"9px\",\n \"topRight\": \"9px\",\n \"bottomRight\": \"9px\",\n \"bottomLeft\": \"9px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"transparent\",\n \"textColor\": \"#FFFFFF\",\n \"borderColor\": \"#FFFFFF\",\n \"borderRadius\": \"9px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"9px\",\n \"topRight\": \"9px\",\n \"bottomRight\": \"9px\",\n \"bottomLeft\": \"9px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": 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\"favicon\": \"https://cdn.prod.website-files.com/6536b45b77d677ff8f6e0f42/67a3fa24ca341d4536ebfeeb_favicon.png\",\n \"ogImage\": \"https://cdn.prod.website-files.com/6536b45b77d677ff8f6e0f42/687ea36f24fad527613f8d1d_Bunkerhill%20gradient%20OG.png\",\n \"logoHref\": \"/\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 19,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Bunkerhill Health'.\",\n \"confidence\": 0.95,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 1,\n \"text\": \"Schedule a demo\",\n \"reasoning\": \"Button #1 'Schedule a demo' is likely the primary CTA due to its action-oriented text and prominence in the context of a business-focused website.\"\n },\n \"secondary\": {\n \"index\": 2,\n \"text\": \"Security at Bunkerhill Health\",\n \"reasoning\": \"Button #2 'Security at Bunkerhill Health' is selected as secondary due to its transparent background, making it less prominent than the primary button.\"\n },\n \"confidence\": 0.9\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"healthcare professionals and organizations\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.9,\n \"colors\": 0.9,\n \"overall\": 0.9\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Bunkerhill Health'.\",\n \"confidence\": 0.95\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n"
}