Bun Brand Identity

A complete profile of Bun's visual system — colors, typography, components, and personality — extracted from https://bun.sh. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/bun
• Machine-readable JSON: https://characterquilt.com/branding/bun.json
• Per-page llms.txt: https://characterquilt.com/branding/bun/llms.txt

Quick Facts

Color Palette

• primary: #F472B6
• secondary: #3B3F4B
• accent: #F472B6
• background: #14151A
• textPrimary: #D1D5DB
• link: #9CA3AF

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: Roboto — https://fonts.google.com/specimen/Roboto

UI Components

• buttonPrimary: background=#14151A, textColor=#D1D5DB, borderColor=#9CA3AF, borderRadius=5px, shadow=none
• buttonSecondary: background=#282A35, textColor=#FFFFFF, borderRadius=9999px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: developers

Bun Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Bun v0.1.11 | Bun Blog
  • Image: https://user-images.githubusercontent.com/709451/188964804-9e2d1561-9b0c-4ffa-be24-593100cc2aea.png
  • Source: https://bun.sh/blog/bun-v0.1.11
• Bun is joining Anthropic | Bun Blog
  • Image: https://bun.com/og/blog/bun-joins-anthropic.png
  • Source: https://bun.sh/blog/bun-joins-anthropic
• Bun v1.3.13 | Bun Blog
  • Image: https://bun.com/og/blog/bun-v1.3.13.png
  • Source: https://bun.sh/blog/bun-v1.3.13
• Bun 1.0 | Bun Blog
  • Image: https://github-production-user-asset-6210df.s3.amazonaws.com/3084745/265893417-fbfb4172-5a91-4158-904f-55f2dbb0acde.gif
  • Source: https://bun.sh/blog/bun-v1.0
• Bun 1.0 | Bun Blog
  • Image: https://bun.com/og/blog/bun-v1.0.png
  • Source: https://bun.sh/blog/bun-v1.0
• Press Kit
  • Image: https://bun.com/share_v3.png
  • Source: https://bun.sh/press-kit

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.