# Bujo AI Brand Identity

A complete profile of **Bujo AI**'s visual system — colors, typography, components, and personality — extracted from https://www.getbujo.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/bujo-ai
- Machine-readable JSON: https://characterquilt.com/branding/bujo-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/bujo-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1C1C31 |
| Accent | #0000EE |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #1C1C31
- secondary: #26364B
- accent: #0000EE
- background: #FFFFFF
- textPrimary: #222226
- link: #0000EE

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Favicon: https://framerusercontent.com/sites/icons/default-favicon-light.v1.png
- Social card (og:image): https://framerusercontent.com/images/uj8QSuw5ZAwsP5CrN6jixNjtzA.png

## UI Components

- input: background=#FFFFFF, textColor=#374151, borderColor=#EBEBEB, borderRadius=8px, shadow=none
- buttonPrimary: background=#1C1C31, textColor=#0000EE, borderRadius=12px, shadow=rgba(255, 255, 255, 0.25) 0px 1px 2px 0px inset
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=12px, shadow=rgba(255, 255, 255, 0.25) 0px 1px 2px 0px inset

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking AI solutions for customer support

## Bujo AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Cignara**
  - Image: 
  - Source: https://getbujo.com/
- **Cignara**
  - Image: 
  - Source: https://getbujo.com/
- **Cignara**
  - Image: 
  - Source: https://getbujo.com/
- **Cignara**
  - Image: 
  - Source: https://getbujo.com/
- **Cignara**
  - Image: 
  - Source: https://getbujo.com/
- **Cignara**
  - Image: 
  - Source: https://getbujo.com/

## Working with these fonts

Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Alan Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#1C1C31",
    "secondary": "#26364B",
    "accent": "#0000EE",
    "background": "#FFFFFF",
    "textPrimary": "#222226",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "11px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#374151",
      "borderColor": "#EBEBEB",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#1C1C31",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(255, 255, 255, 0.25) 0px 1px 2px 0px inset"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(255, 255, 255, 0.25) 0px 1px 2px 0px inset"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/sites/icons/default-favicon-light.v1.png",
    "ogImage": "https://framerusercontent.com/images/uj8QSuw5ZAwsP5CrN6jixNjtzA.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 has a dark background color (#1C1C31) which stands out against the light background, making it the most visually prominent. The text 'Book a demo' is action-oriented, suggesting a primary call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Contact sales",
      "reasoning": "Button #1 has a light background (#FFFFFF) and the text 'Contact sales', which is a common secondary action. It contrasts with the primary button's dark color, making it suitable as a secondary option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking AI solutions for customer support"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```