# BuildZoom Brand Identity

A complete profile of **BuildZoom**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field   | Value       |
|---------|-------------|
| Primary | #428BCA     |
| Accent  | #01A1DD     |
| Body Font | Open Sans  |
| Heading Font | Lato    |

## Color Palette

- primary: #428BCA
- secondary: #4ABDE9
- accent: #01A1DD
- background: #FFFFFF
- textPrimary: #01A1DD
- link: #01A1DD

## Typography

- primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
- heading: Lato — https://fonts.google.com/specimen/Lato

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- input: background=#FFFFFF, textColor=#555555, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#01A1DD, textColor=#FFFFFF, borderColor=#01A1DD, borderRadius=3px, shadow=none
- buttonSecondary: background=transparent, textColor=#01A1DD, borderColor=#01A1DD, borderRadius=3px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: homeowners and contractors

## BuildZoom Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Top 10 General Contractors in Dallas, TX (with Photos) | BuildZoom**  
  - Image:   
  - Source: https://www.buildzoom.com/dallas-tx/general-contractors  
- **Part 2 Step 10: Evaluating Estimates**  
  - Image:   
  - Source: https://www.buildzoom.com/blog/part-2-step-10-evaluating-estimates  
- **Top 10 General Contractors in Jacksonville, FL (with Photos) | BuildZoom**  
  - Image:   
  - Source: https://www.buildzoom.com/jacksonville-fl/general-contractors  
- **BuildZoom News & Analysis – Articles about the housing market in the USA and Homeowner Guides**  
  - Image:   
  - Source: https://www.buildzoom.com/blog/  
- **Top 10 General Contractors in Phoenix, AZ (with Photos) | BuildZoom**  
  - Image:   
  - Source: https://www.buildzoom.com/phoenix-az/general-contractors  
- **Can U.S. Cities Compensate for Curbing Sprawl by Growing Denser?**  
  - Image:   
  - Source: https://www.buildzoom.com/blog/can-cities-compensate-for-curbing-sprawl-by-growing-denser

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Open Sans",
   "role": "body"
  },
  {
   "family": "Lato",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#428BCA",
  "secondary": "#4ABDE9",
  "accent": "#01A1DD",
  "background": "#FFFFFF",
  "textPrimary": "#01A1DD",
  "link": "#01A1DD"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Open Sans",
   "heading": "Lato"
  },
  "fontStacks": {
   "heading": [
    "Open Sans"
   ],
   "body": [
    "Open Sans"
   ],
   "paragraph": [
    "Open Sans"
   ]
  },
  "fontSizes": {
   "h1": "42px",
   "h2": "32px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#555555",
   "borderColor": null,
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#01A1DD",
   "textColor": "#FFFFFF",
   "borderColor": "#01A1DD",
   "borderRadius": "3px",
   "borderRadiusCorners": {
    "topLeft": "3px",
    "topRight": "3px",
    "bottomRight": "3px",
    "bottomLeft": "3px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#01A1DD",
   "borderColor": "#01A1DD",
   "borderRadius": "3px",
   "borderRadiusCorners": {
    "topLeft": "3px",
    "topRight": "3px",
    "bottomRight": "3px",
    "bottomLeft": "3px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://res.cloudinary.com/ht2jtxwwo/image/upload/f_auto,q_auto/olds3/_assets/logos/modern-logo-light-blue-retina-v2.png",
  "favicon": "https://res.cloudinary.com/ht2jtxwwo/image/upload/f_auto,q_auto/olds3/_assets/logos/modern-favicon-blue.ico",
  "ogImage": "https://media.buildzoom.com/filestack/image/wqbUmQhIT6SVewUC4qcK",
  "logoHref": "/"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "homeowners and contractors"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 }
}
```