buildzoom.json

BuildZoom Brand Identity

A complete profile of BuildZoom's visual system — colors, typography, components, and personality — extracted from https://www.buildzoom.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #428BCA
Accent #01A1DD
Body Font Open Sans
Heading Font Lato

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: homeowners and contractors

BuildZoom Brand in the Wild

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Lato",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#428BCA",
    "secondary": "#4ABDE9",
    "accent": "#01A1DD",
    "background": "#FFFFFF",
    "textPrimary": "#01A1DD",
    "link": "#01A1DD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Lato"
    },
    "fontStacks": {
      "heading": [
        "Open Sans"
      ],
      "body": [
        "Open Sans"
      ],
      "paragraph": [
        "Open Sans"
      ]
    },
    "fontSizes": {
      "h1": "42px",
      "h2": "32px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#555555",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#01A1DD",
      "textColor": "#FFFFFF",
      "borderColor": "#01A1DD",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#01A1DD",
      "borderColor": "#01A1DD",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://res.cloudinary.com/ht2jtxwwo/image/upload/f_auto,q_auto/olds3/_assets/logos/modern-logo-light-blue-retina-v2.png",
    "favicon": "https://res.cloudinary.com/ht2jtxwwo/image/upload/f_auto,q_auto/olds3/_assets/logos/modern-favicon-blue.ico",
    "ogImage": "https://media.buildzoom.com/filestack/image/wqbUmQhIT6SVewUC4qcK",
    "logoHref": "/"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "homeowners and contractors"
  }
}