BuildScience Brand Identity

A complete profile of BuildScience's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #242A33
• secondary: #3C763D
• accent: #337AB7
• background: #FEFEFE
• textPrimary: #333333
• link: #337AB7

Typography

• primary: Helvetica Neue — Google Fonts
• heading: Raleway — Google Fonts

Visual Assets

• Logo:

UI Components

• buttonPrimary: background=#E5E5E5, textColor=#EEEEEE, borderColor=#EEEEEE, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: construction and engineering professionals

BuildScience Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• BuildScience
  • Image:
  • Source: BuildScience
• BuildScience
  • Image:
  • Source: BuildScience
• BuildScience
  • Image:
  • Source: BuildScience
• BuildScience
  • Image:
  • Source: BuildScience

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Raleway",
   "role": "heading"
  },
  {
   "family": "Helvetica Neue",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#242A33",
  "secondary": "#3C763D",
  "accent": "#337AB7",
  "background": "#FEFEFE",
  "textPrimary": "#333333",
  "link": "#337AB7"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Helvetica Neue",
   "heading": "Raleway"
  },
  "fontStacks": {
   "heading": [
    "Raleway",
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Raleway",
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Raleway",
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "57.6px",
   "h2": "45px",
   "body": "21px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#E5E5E5",
   "textColor": "#EEEEEE",
   "borderColor": "#EEEEEE",
   "borderRadius": "0px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "http://www.buildscience.com/static/img/buildscience_logo.png",
  "favicon": null,
  "ogImage": null,
  "logoHref": "#page-top",
  "logoAlt": "BuildScience"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "construction and engineering professionals"
 },
 "designSystem": {
  "framework": "bootstrap"
 }
}