BuildScience Brand Identity

A complete profile of BuildScience's visual system — colors, typography, components, and personality — extracted from http://www.buildscience.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/buildscience
• Machine-readable JSON: https://characterquilt.com/branding/buildscience.json
• Per-page llms.txt: https://characterquilt.com/branding/buildscience/llms.txt

Quick Facts

Color Palette

• primary: #242A33
• secondary: #3C763D
• accent: #337AB7
• background: #FEFEFE
• textPrimary: #333333
• link: #337AB7

Typography

• primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
• heading: Raleway — https://fonts.google.com/specimen/Raleway

Visual Assets

• Logo: http://www.buildscience.com/static/img/buildscience_logo.png

UI Components

• buttonPrimary: background=#E5E5E5, textColor=#EEEEEE, borderColor=#EEEEEE, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: construction and engineering professionals

BuildScience Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• BuildScience
  • Image: http://buildscience.com/static/img/dashboard.png
  • Source: http://buildscience.com/
• BuildScience
  • Image: http://buildscience.com/static/img/skyline_sub.png
  • Source: http://buildscience.com/
• BuildScience
  • Image: http://buildscience.com/static/img/team_drawing.png
  • Source: http://buildscience.com/
• BuildScience
  • Image: http://buildscience.com/static/img/system_banner.png
  • Source: http://buildscience.com/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Raleway",
      "role": "heading"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#242A33",
    "secondary": "#3C763D",
    "accent": "#337AB7",
    "background": "#FEFEFE",
    "textPrimary": "#333333",
    "link": "#337AB7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Raleway"
    },
    "fontStacks": {
      "heading": [
        "Raleway",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Raleway",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Raleway",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "57.6px",
      "h2": "45px",
      "body": "21px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E5E5E5",
      "textColor": "#EEEEEE",
      "borderColor": "#EEEEEE",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "http://www.buildscience.com/static/img/buildscience_logo.png",
    "favicon": null,
    "ogImage": null,
    "logoHref": "#page-top",
    "logoAlt": "BuildScience"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'BuildScience'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a Demo",
      "reasoning": "The button 'Request a Demo' is the only button available and serves as the primary call-to-action, despite its neutral color. It is action-oriented and likely the main CTA on the page."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is no secondary button available with a different color group."
    },
    "confidence": 0.8
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "construction and engineering professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.8,
    "colors": 0.9,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'BuildScience'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}