BuildJet Brand Identity

A complete profile of BuildJet's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #475569
• secondary: #1D4ED8
• accent: #DC2626
• background: #F7FBFF
• textPrimary: #000000
• link: #4F46E5

Typography

• primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
• heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

Visual Assets

• Logo:
• Social card (og:image):

UI Components

• buttonPrimary: background=#DC2626, textColor=#000000, borderColor=#B91C1C, borderRadius=6px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: developers using GitHub Actions

BuildJet Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• A Performance Review of GitHub Actions - the cost of slow hardware | BuildJet for GitHub Actions
  • Image:
  • Source: Link
• Why GitHub Actions is so slow | BuildJet for GitHub Actions
  • Image:
  • Source: Link
• Privacy policy | BuildJet for GitHub Actions
  • Image:
  • Source: Link
• BuildJet status
  • Image:
  • Source: Link
• Blog | BuildJet for GitHub Actions
  • Image:
  • Source: Link
• Docker | BuildJet for GitHub Actions
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Follow these instructions:

1. Open the company's homepage in a browser with DevTools open.
2. Filter the Network tab by "Font".
3. Hard-reload the page and explore until you capture font URLs.
4. Right-click to save each font URL locally.
5. View the page's CSS and copy the relevant @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "DM Sans",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#475569",
  "secondary": "#1D4ED8",
  "accent": "#DC2626",
  "background": "#F7FBFF",
  "textPrimary": "#000000",
  "link": "#4F46E5"
 },
 "typography": {
  "fontFamilies": {
   "primary": "DM Sans",
   "heading": "DM Sans"
  },
  "fontStacks": {
   "heading": [
    "DM Sans",
    "ui-sans-serif",
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "Noto Sans",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "body": [
    "DM Sans",
    "ui-sans-serif",
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "Noto Sans",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "paragraph": [
    "DM Sans",
    "ui-sans-serif",
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "Noto Sans",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "18px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "6px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#DC2626",
   "textColor": "#000000",
   "borderColor": "#B91C1C",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://buildjet.com/buildjet-for-github-actions-logo2.svg",
  "favicon": null,
  "ogImage": "https://og.buildjet.com/api/og2?product=for-github-actions&title=BuildJet+for+GitHub+Actions&description=Change+1+line%2C+get+2x+faster+and+cheaper+builds",
  "logoHref": "/for-github-actions"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "developers using GitHub Actions"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}