llms.txt

BuildBuddy Brand Identity

A complete profile of BuildBuddy's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #03A9F4
Accent #4CAF50
Body Font Segoe UI
Heading Font Segoe UI

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: enterprise developers

BuildBuddy Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Segoe UI",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "body"
  },
  {
   "family": "Ubuntu",
   "role": "body"
  },
  {
   "family": "Cantarell",
   "role": "body"
  },
  {
   "family": "Oxygen",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#03A9F4",
  "secondary": "#5A596F",
  "accent": "#4CAF50",
  "background": "#212121",
  "textPrimary": "#212121",
  "link": "#4CAF50"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Segoe UI",
   "heading": "Segoe UI"
  },
  "fontStacks": {
   "heading": [
    "system-ui",
    "-apple-system",
    "Segoe UI",
    "Roboto",
    "Ubuntu",
    "Cantarell",
    "Noto Sans",
    "sans-serif",
    "BlinkMacSystemFont",
    "Helvetica",
    "Arial",
    "Apple Color Emoji"
   ],
   "body": [
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Oxygen",
    "Ubuntu",
    "Cantarell",
    "Fira Sans",
    "Droid Sans",
    "Helvetica Neue",
    "sans-serif"
   ],
   "paragraph": [
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Oxygen",
    "Ubuntu",
    "Cantarell",
    "Fira Sans",
    "Droid Sans",
    "Helvetica Neue",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "64px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#212121",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.buildbuddy.io/img/logo.svg",
  "favicon": "https://www.buildbuddy.io/img/favicon_black.svg",
  "ogImage": "https://www.buildbuddy.io/img/preview.png",
  "logoHref": "/",
  "logoAlt": "BuildBuddy Logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'BuildBuddy'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Get Started for Free",
   "reasoning": "Button #0 has a dark background with white text, making it stand out prominently. The text 'Get Started for Free' is action-oriented and suggests a primary call-to-action."
  },
  "secondary": {
   "index": 2,
   "text": "Request a Demo",
   "reasoning": "Button #2 has a light background and offers a secondary action 'Request a Demo', which complements the primary action without competing visually."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "enterprise developers"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'BuildBuddy'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}