Bronco AI Brand Identity

A complete profile of Bronco AI's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #9198A1
• secondary: #F85149
• accent: #FFFFFF
• background: #0A0A0A
• textPrimary: #FAFAFA
• link: #3D444D

Typography

• primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif
• heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=6px, shadow=none
• buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#232323, borderRadius=6px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: technology professionals

Bronco AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Bronco AI | AI Agents for DV
  • Image:
  • Source: https://www.bronco.ai/
• Bronco AI | AI Agents for DV
  • Image:
  • Source: https://www.bronco.ai/request-demo
• Bronco AI | AI Agents for DV
  • Image:
  • Source: https://www.bronco.ai/
• We Tried To Buy A $1 Ford Bronco From AI Chatbots. It Didn't Work
  • Image:
  • Source: https://www.motor1.com/news/701402/ford-bronco-chat-bot/
• Clankers Redeem Themselves With 2027 Ford Bronco: AI Slop Report
  • Image:
  • Source: https://fordauthority.com/2026/01/clankers-redeem-themselves-with-2027-ford-bronco-ai-slop-report/

Working with these fonts

Not found on Google Fonts? Here are some instructions:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "ui-sans-serif",
   "count": 58
  },
  {
   "family": "system-ui",
   "count": 58
  },
  {
   "family": "sans-serif",
   "count": 58
  },
  {
   "family": "Apple Color Emoji",
   "count": 58
  },
  {
   "family": "Segoe UI Emoji",
   "count": 58
  },
  {
   "family": "Segoe UI Symbol",
   "count": 58
  },
  {
   "family": "Noto Color Emoji",
   "count": 58
  }
 ],
 "colors": {
   "primary": "#9198A1",
   "secondary": "#F85149",
   "accent": "#FFFFFF",
   "background": "#0A0A0A",
   "textPrimary": "#FAFAFA",
   "link": "#3D444D"
 },
 "typography": {
   "fontFamilies": {
     "primary": "ui-sans-serif",
     "heading": "ui-sans-serif"
   },
   "fontStacks": {
     "body": [
       "ui-sans-serif",
       "system-ui",
       "sans-serif",
       "Apple Color Emoji",
       "Segoe UI Emoji",
       "Segoe UI Symbol",
       "Noto Color Emoji"
     ],
     "heading": [
       "ui-sans-serif",
       "system-ui",
       "sans-serif",
       "Apple Color Emoji",
       "Segoe UI Emoji",
       "Segoe UI Symbol",
       "Noto Color Emoji"
     ],
     "paragraph": [
       "ui-sans-serif",
       "system-ui",
       "sans-serif",
       "Apple Color Emoji",
       "Segoe UI Emoji",
       "Segoe UI Symbol",
       "Noto Color Emoji"
     ]
   },
   "fontSizes": {
     "h1": "48px",
     "h2": "48px",
     "body": "24px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "0px"
 },
 "components": {
   "buttonPrimary": {
     "background": "#FFFFFF",
     "textColor": "#000000",
     "borderRadius": "6px",
     "borderRadiusCorners": {
       "topLeft": "6px",
       "topRight": "6px",
       "bottomRight": "6px",
       "bottomLeft": "6px"
     },
     "shadow": "none"
   },
   "buttonSecondary": {
     "background": "transparent",
     "textColor": "#FFFFFF",
     "borderColor": "#232323",
     "borderRadius": "6px",
     "borderRadiusCorners": {
       "topLeft": "6px",
       "topRight": "6px",
       "bottomRight": "6px",
       "bottomLeft": "6px"
     },
     "shadow": "none"
   }
 },
 "images": {
   "logo": "https://www.bronco.ai/assets/BroncoAI-xS9ooCbx.svg",
   "favicon": "https://www.bronco.ai/favicon.png",
   "ogImage": "https://bronco.ai/social-preview.png",
   "logoHref": "/",
   "logoAlt": "Bronco AI"
 },
 "personality": {
   "tone": "modern",
   "energy": "medium",
   "targetAudience": "technology professionals"
 },
 "designSystem": {
   "framework": "tailwind",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0.9,
   "colors": 0.9,
   "overall": 0.9
 }
}