Broad Brand Identity

A complete profile of Broad's visual system — colors, typography, components, and personality — extracted from http://www.broad.app. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/broad
• Machine-readable JSON: https://characterquilt.com/branding/broad.json
• Per-page llms.txt: https://characterquilt.com/branding/broad/llms.txt

Quick Facts

Color Palette

• primary: #0D32F2
• secondary: #0030FF
• accent: #9D968E
• background: #000000
• textPrimary: #000000
• link: #9D968E

Typography

• primary: Maax — https://fonts.google.com/specimen/Maax
• heading: Maax — https://fonts.google.com/specimen/Maax

Visual Assets

• Favicon: https://broad.app/apple-touch-icon.png
• Social card (og:image): https://broad-website.web.app/images/social.jpg

Brand Personality

Tone: professional · Energy: medium · Audience: unknown

Broad Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Broad
  • Image: https://broad.app/images/double-mockup2_official_commaster.png
  • Source: https://broad.app/en
• Broad
  • Image: https://broad-website.web.app/images/qr_code/qrcode.png
  • Source: https://broad.app/help
• Broad
  • Image: https://broad-website.web.app/images/social.jpg
  • Source: https://broad.app/help
• Broad
  • Image: https://broad.app/images/qr_code/qrcode.png
  • Source: https://broad.app/en
• Google Ads Match Types: What Are Keyword Match Types?
  • Image: https://www.wordstream.com/wp-content/uploads/2022/02/broad-phrase-exact-match-types-google-ads.png
  • Source: https://www.wordstream.com/keyword-match-types
• Broad College | Annual Report 2023
  • Image: https://fbo-b.flippingbook.com/FacebookThumbnail.aspx?hid=994316270&v=7LGQ6d82jiDMa5T0UlRFHA--
  • Source: https://broad.msu.edu/report-23/

Working with these fonts

Not found on Google Fonts? Here’s a flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Maax",
      "count": 62
    },
    {
      "family": "sans-serif",
      "count": 62
    }
  ],
  "colors": {
    "primary": "#0D32F2",
    "secondary": "#0030FF",
    "accent": "#9D968E",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#9D968E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Maax",
      "heading": "Maax"
    },
    "fontStacks": {
      "body": [
        "Maax",
        "sans-serif"
      ],
      "heading": [
        "Maax",
        "sans-serif"
      ],
      "paragraph": [
        "Maax",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "20px",
      "h2": "20px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "https://broad.app/apple-touch-icon.png",
    "ogImage": "https://broad-website.web.app/images/social.jpg"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}