# Brite Brand Identity

A complete profile of **Brite**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field     | Value      |
|-----------|------------|
| Primary   | #A07C7C    |
| Accent    | #845FFF    |
| Body Font | Outfit     |
| Heading Font | Outfit    |

## Color Palette

- primary: #A07C7C
- secondary: #0050BD
- accent: #845FFF
- background: #FFFFFF
- textPrimary: #282828
- link: #845FFF

## Typography

- primary: Outfit — https://fonts.google.com/specimen/Outfit
- heading: Outfit — https://fonts.google.com/specimen/Outfit

## Visual Assets

- Logo: 
- Favicon:

## UI Components

- buttonPrimary: background=#282828, textColor=#FFFFFF, borderRadius=5px, shadow=none
- buttonSecondary: background=#F2F2F2, textColor=#2B2B2B, borderRadius=10px, shadow=rgba(0, 0, 0, 0.25) 4px 5px 10px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: HR professionals and benefits managers

## Brite Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **blog**  
  - Image:   
  - Source: https://blog.britebenefits.com/blog
- **blog**  
  - Image:   
  - Source: https://blog.britebenefits.com/blog
- **blog**  
  - Image:   
  - Source: https://blog.britebenefits.com/blog
- **Build, Brand, Share, and Track Benefits Education | How it works**  
  - Image:   
  - Source: https://www.britebenefits.com/how-it-works

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.