Bristle Brand Identity

A complete profile of Bristle's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #2458FF
• secondary: #FEDFC3
• accent: #F75F37
• background: #FFFFFF
• textPrimary: #303030
• link: #F75F37

Typography

• primary: Aeonik — https://fonts.google.com/specimen/Aeonik
• heading: Aeonik — https://fonts.google.com/specimen/Aeonik

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#303030, borderColor=#CBC9C5, borderRadius=10px, shadow=none
• buttonPrimary: background=#2458FF, textColor=#2458FF, borderColor=#2458FF, borderRadius=100px, shadow=none
• buttonSecondary: background=#303030, textColor=#FFFFFF, borderRadius=100px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: health-conscious individuals

Bristle Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Reddit AMA with Bristle Founders
  • Image:
  • Source: https://www.bristlehealth.com/blogs/oral-microbiome/reddit-ama-with-bristle-founders
• Bristle research - Blog
  • Image:
  • Source: https://www.bristlehealth.com/pages/bristle-research-blog
• Sample Collection Timing Guide
  • Image:
  • Source: https://careproviders.bristlehealth.com/sample-collection-timing-guide
• SPIT! What Your Mouth Microbes Say About Your Health – Bristle
  • Image:
  • Source: https://www.bristlehealth.com/blogs/podcast/spit-what-your-mouth-microbes-say-about-your-health
• Provider Sample Report – Bristle
  • Image:
  • Source: https://www.bristlehealth.com/pages/provider-sample-report
• The Oral Microbiome Revolution – Bristle
  • Image:
  • Source: https://www.bristlehealth.com/blogs/podcast/the-oral-microbiome-revolution

Working with these fonts

Instructions for working with fonts not found on Google Fonts, including how to extract font information and ensure compliance with licensing while using proprietary fonts.