briohr.json

BrioHR Brand Identity

A complete profile of BrioHR's visual system — colors, typography, components, and personality — extracted from https://briohr.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #7EB4A1
Accent #F86247
Body Font Inter
Heading Font Merriweather

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals seeking HR solutions

BrioHR Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Here’s a flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Merriweather",
      "role": "heading"
    },
    {
      "family": "Poppins",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#7EB4A1",
    "secondary": "#0089F7",
    "accent": "#F86247",
    "background": "#FFFFFF",
    "textPrimary": "#F86247",
    "link": "#F86247"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Merriweather"
    },
    "fontStacks": {
      "heading": [
        "Merriweather",
        "serif"
      ],
      "body": [
        "Poppins",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "40px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#FFE6A4",
      "textColor": "#246E53",
      "borderColor": "#2D6A4F",
      "borderRadius": "13px",
      "borderRadiusCorners": {
        "topLeft": "13px",
        "topRight": "13px",
        "bottomRight": "13px",
        "bottomLeft": "13px"
      },
      "shadow": "rgba(0, 0, 0, 0.02) 0px 0px 2px 2px inset"
    },
    "buttonPrimary": {
      "background": "#F86247",
      "textColor": "#FFFFFF",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "rgba(0, 0, 0, 0.03) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0.07) 0px 4px 3px -2px inset"
    },
    "buttonSecondary": {
      "background": "#7EB4A1",
      "textColor": "#000000",
      "borderColor": "#7EB4A1",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://briohr.com/wp-content/uploads/2022/02/Group-30.svg",
    "favicon": "https://briohr.com/wp-content/uploads/2022/02/BrioHR-Favicon.png",
    "ogImage": "https://briohr.com/wp-content/uploads/2022/05/Untitled-design-2022-05-31T110140.386.png",
    "logoHref": "https://briohr.com",
    "logoAlt": "Group 30"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'BrioHR'. It is the most prominent and visible logo, aligning with the favicon and brand identity.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Free Demo",
      "reasoning": "Button #0 'Book a Free Demo' uses the vibrant brand color #F86247, making it the most prominent CTA. The text is action-oriented, encouraging user engagement."
    },
    "secondary": {
      "index": 6,
      "text": "Previous",
      "reasoning": "Button #6 'Previous' uses a different color group (#7EB4A1) and serves as a secondary navigation action, making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals seeking HR solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'BrioHR'. It is the most prominent and visible logo, aligning with the favicon and brand identity.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}