bright.json

Bright Brand Identity

A complete profile of Bright's visual system — colors, typography, components, and personality — extracted from https://www.thinkbright.mx. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #FBEDC1
Accent #F3C230
Body Font Madefor Text
Heading Font Helvetica Neue

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Bright Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Madefor Text",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FBEDC1",
    "secondary": "#F3C230",
    "accent": "#F3C230",
    "background": "#FFFFFF",
    "textPrimary": "#071E3D",
    "link": "#071E3D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Madefor Text",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "madefor-display-bold",
        "helveticaneuew01-65medi",
        "helveticaneuew02-65medi",
        "helveticaneuew10-65medi",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "wfont_f8d57d_6ea2e06eb2404d4091c3017cffe4ed8a",
        "wf_6ea2e06eb2404d4091c3017cf",
        "orig_dm_sans_regular"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "80px",
      "body": "17.3541px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "1px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F3C230",
      "textColor": "#0000EE",
      "borderRadius": "6.61454px",
      "borderRadiusCorners": {
        "topLeft": "6.61454px",
        "topRight": "6.61454px",
        "bottomRight": "6.61454px",
        "bottomLeft": "6.61454px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FBEDC1",
      "textColor": "#0000EE",
      "borderColor": "#F3C230",
      "borderRadius": "6.19788px",
      "borderRadiusCorners": {
        "topLeft": "6.19788px",
        "topRight": "6.19788px",
        "bottomRight": "6.19788px",
        "bottomLeft": "6.19788px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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