# Brickanta Brand Identity

A complete profile of **Brickanta**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field        | Value    |
|--------------|----------|
| Primary      | #FFFAF0  |
| Accent       | #FF1E00  |
| Body Font    | Tektur   |
| Heading Font  | Tektur   |

## Color Palette

- primary: #FFFAF0
- secondary: #E6E1D7
- accent: #FF1E00
- background: #FFFAF0
- textPrimary: #0A142D
- link: #0A142D

## Typography

- primary: Tektur — [Google Fonts](https://fonts.google.com/specimen/Tektur)
- heading: Tektur — [Google Fonts](https://fonts.google.com/specimen/Tektur)

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- input: background=#FFFAF0, textColor=#0A142D, borderColor=null, borderRadius=8px, shadow=none
- buttonPrimary: background=#FF1E00, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#0A142D, textColor=#0000EE, borderRadius=10px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals and businesses

## Brickanta Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Brickanta | Media**  
  - Image:   
  - Source: [Source](https://www.brickanta.com/blog-posts/brickanta-in-byggindustrin-seed)
- **Brickanta | Produkt**  
  - Image:   
  - Source: [Source](https://www.brickanta.com/sv/product)
- **Brickanta | About us**  
  - Image:   
  - Source: [Source](https://www.brickanta.com/about-us)
- **Brickanta | Media**  
  - Image:   
  - Source: [Source](https://www.brickanta.com/blog-posts/brickanta-in-sifted-seed)
- **Brickanta | Media**  
  - Image:   
  - Source: [Source](https://www.brickanta.com/sv/blog-posts/brickanta-seed-announcement)
- **Brickanta | Samarbetsberättelser**  
  - Image:   
  - Source: [Source](https://www.brickanta.com/sv/customer-stories)

## Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer.

Only do this if you have permission to use the brand assets.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Tektur",
   "role": "heading"
  },
  {
   "family": "Platypi",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#FFFAF0",
  "secondary": "#E6E1D7",
  "accent": "#FF1E00",
  "background": "#FFFAF0",
  "textPrimary": "#0A142D",
  "link": "#0A142D"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Tektur",
   "heading": "Tektur"
  },
  "fontStacks": {
   "heading": [
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Tektur",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "12px",
   "h2": "16px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 10,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "#FFFAF0",
   "textColor": "#0A142D",
   "borderColor": null,
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#FF1E00",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#0A142D",
   "textColor": "#0000EE",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://framerusercontent.com/images/ogQQmQC4Eh1RCmOW4FEgozQZbu0.png?width=3334&height=3334",
  "favicon": "https://framerusercontent.com/images/B2hrrDsRIfUIhL15zzPxEIuXOfE.svg",
  "ogImage": "https://framerusercontent.com/assets/YxldvlVYdHBKChJhy8iXzcTIj4.jpg",
  "logoHref": "./"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Brickanta'.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Subscribe",
 "reasoning": "Button #0 with text 'Subscribe' has a vibrant red/orange color (#FF1E00), making it stand out as the primary call-to-action."
 },
 "secondary": {
 "index": 1,
 "text": "Book demo",
 "reasoning": "Button #1 with text 'Book demo' has a dark background (#0A142D), which is distinct from the primary button's color, making it suitable as a secondary action."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "tech-savvy individuals and businesses"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Brickanta'.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}
```