# Breezeful Brand Identity

A complete profile of **Breezeful**'s visual system — colors, typography, components, and personality. Built for designers, agents, and AI tools.

## Quick Facts

| Field  | Value     |
|--------|-----------|
| Primary| #0D209B   |
| Accent | #0D209B   |
| Body Font | Helvetica Now |
| Heading Font | Inter |

## Color Palette

- primary: #0D209B
- secondary: #0000EE
- accent: #0D209B
- background: #FFFFFF
- textPrimary: #1A1A1A
- link: #868E96

## Typography

- primary: Helvetica Now — https://fonts.google.com/specimen/Helvetica+Now
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#0D209B, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#ECEEF8, textColor=#0D209B, borderColor=#0D209B, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: home buyers in Canada

## Breezeful Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Joanna Bartlett: Breezeful Mortgage Agent**  
  - Image:   
  - Source: [Joanna Bartlett](https://breezeful.com/brokerage-agent/joanna-bartlett)  
- **Breezeful: Mortgage Broker in Canada**  
  - Image:   
  - Source: [Breezeful](https://breezeful.com/)  
- **Mortgage, Real Estate and Personal Finance - Breezeful Blog**  
  - Image:   
  - Source: [Breezeful Blog](https://breezeful.com/blog/)  
- **Siamak Keshtpour: Breezeful Mortgage Agent**  
  - Image:   
  - Source: [Siamak Keshtpour](https://breezeful.com/brokerage-agent/siamak-keshtpour)  
- **Mortgage, Real Estate and Personal Finance - Breezeful Blog**  
  - Image:   
  - Source: [Breezeful Blog](https://breezeful.com/blog/)  
- **Cheryl Boustead: Breezeful Mortgage Agent**  
  - Image:   
  - Source: [Cheryl Boustead](https://breezeful.com/brokerage-agent/cheryl-boustead)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Helvetica Now",
   "role": "body"
  },
  {
   "family": "Inter",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#0D209B",
  "secondary": "#0000EE",
  "accent": "#0D209B",
  "background": "#FFFFFF",
  "textPrimary": "#1A1A1A",
  "link": "#868E96"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Helvetica Now",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Helvetica Now",
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "Helvetica Now",
    "Helvetica Neue",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "Helvetica Now",
    "Helvetica Neue",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "44px",
   "h2": "28px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#0D209B",
   "textColor": "#FFFFFF",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#ECEEF8",
   "textColor": "#0D209B",
   "borderColor": "#0D209B",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://breezeful.com/gcs/brochure/breezeful-logo_combined-no_gradient.svg",
  "favicon": "https://breezeful.com/favicon.ico",
  "ogImage": "https://breezeful.com/gcs/brochure/hero-background-compressed.jpg",
  "logoHref": "/",
  "logoAlt": "online mortgage broker"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "home buyers in Canada"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}
```