# Breezeful Brand Identity

A complete profile of **Breezeful**'s visual system — colors, typography, components, and personality — extracted from https://breezeful.com/. Built for designers, agents, and AI tools.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0D209B |
| Accent | #0D209B |
| Body Font | Helvetica Now |
| Heading Font | Inter |

## Color Palette

- primary: #0D209B
- secondary: #0000EE
- accent: #0D209B
- background: #FFFFFF
- textPrimary: #1A1A1A
- link: #868E96

## Typography

- primary: Helvetica Now — https://fonts.google.com/specimen/Helvetica+Now
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://breezeful.com/gcs/brochure/breezeful-logo_combined-no_gradient.svg
- Favicon: https://breezeful.com/favicon.ico
- Social card (og:image): https://breezeful.com/gcs/brochure/hero-background-compressed.jpg

## UI Components

- buttonPrimary: background=#0D209B, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#ECEEF8, textColor=#0D209B, borderColor=#0D209B, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: home buyers in Canada

## Breezeful Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Joanna Bartlett: Breezeful Mortgage Agent**
  - Image: https://breezeful.com/gcs/brochure/homepage-faq-reading.webp
  - Source: https://breezeful.com/brokerage-agent/joanna-bartlett
- **Breezeful: Mortgage Broker in Canada**
  - Image: https://breezeful.com/gcs/brochure/homepage-for-agents-photo.webp
  - Source: https://breezeful.com/
- **Mortgage, Real Estate and Personal Finance - Breezeful Blog**
  - Image: https://breezeful.com/blog/content/images/size/w600/2021/03/conventional-high-ratio-mortgage.jpg
  - Source: https://breezeful.com/blog/
- **Siamak Keshtpour: Breezeful Mortgage Agent**
  - Image: https://breezeful.com/gcs/brochure/homepage-testimonials-family.webp
  - Source: https://breezeful.com/brokerage-agent/siamak-keshtpour
- **Mortgage, Real Estate and Personal Finance - Breezeful Blog**
  - Image: https://breezeful.com/blog/content/images/size/w600/2021/07/interest-rate-differential-ird.jpg
  - Source: https://breezeful.com/blog/
- **Cheryl Boustead: Breezeful Mortgage Agent**
  - Image: https://breezeful.com/gcs/brochure/homepage-hero-photo.webp
  - Source: https://breezeful.com/brokerage-agent/cheryl-boustead

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Now",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0D209B",
    "secondary": "#0000EE",
    "accent": "#0D209B",
    "background": "#FFFFFF",
    "textPrimary": "#1A1A1A",
    "link": "#868E96"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Now",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Helvetica Now",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Helvetica Now",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Helvetica Now",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "28px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0D209B",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#ECEEF8",
      "textColor": "#0D209B",
      "borderColor": "#0D209B",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://breezeful.com/gcs/brochure/breezeful-logo_combined-no_gradient.svg",
    "favicon": "https://breezeful.com/favicon.ico",
    "ogImage": "https://breezeful.com/gcs/brochure/hero-background-compressed.jpg",
    "logoHref": "/",
    "logoAlt": "online mortgage broker"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "home buyers in Canada"
  }
}
```