# Bree Brand Identity

A complete profile of **Bree**'s visual system — colors, typography, components, and personality — extracted from https://www.trybree.com/. Built for designers, agents, and AI tools.

## Quick Facts

| Field      | Value     |
|------------|-----------|
| Primary    | #2C76F4   |
| Accent     | #2C76F4   |
| Body Font  | Satoshi   |
| Heading Font| neue-kabel|

## Color Palette

- primary: #2C76F4
- secondary: #0082F3
- accent: #2C76F4
- background: #FFFFFF
- textPrimary: #000000
- link: #3898EC

## Typography

- primary: Satoshi — https://fonts.google.com/specimen/Satoshi
- heading: neue-kabel — https://fonts.google.com/specimen/neue-kabel

## Visual Assets

- Logo: 
- Favicon:

## UI Components

- buttonPrimary: background=#2C76F4, textColor=#FFFFFF, borderColor=#000000, borderRadius=10px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#2C76F4, borderColor=#000000, borderRadius=10px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: Canadian individuals seeking cash advances

## Bree Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Understanding the Guaranteed Income Supplement: A Closer Look at Benefits and Eligibility Criteria**  
  - Image:   
  - Source: https://www.trybree.com/post/guaranteed-income-supplement
- **Blog**  
  - Image:   
  - Source: https://www.trybree.com/blog
- **Tip-Based Financial Services: A Fair Way to Borrow**  
  - Image:   
  - Source: https://www.trybree.com/post/tip-based-financial-services
- **Blog**  
  - Image:   
  - Source: https://www.trybree.com/blog
- **10 Practical Steps on How to Improve Credit Score Effectively in Canada 2025**  
  - Image:   
  - Source: https://www.trybree.com/post/10-practical-steps-on-how-to-improve-credit-score-effectively-in-canada-2025
- **A Practical Guide to Budgeting Tips for Canadian Millennials**  
  - Image:   
  - Source: https://www.trybree.com/post/budgeting-tips-for-millennials-canada

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Satoshi",
   "role": "body"
  },
  {
   "family": "neue-kabel",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#2C76F4",
  "secondary": "#0082F3",
  "accent": "#2C76F4",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#3898EC"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Satoshi",
   "heading": "neue-kabel"
  },
  "fontStacks": {
   "heading": [
    "neue-kabel",
    "sans-serif"
   ],
   "body": [
    "Satoshi",
    "sans-serif"
   ],
   "paragraph": [
    "Satoshi",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "90px",
   "h2": "70px",
   "body": "24px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "10px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#2C76F4",
   "textColor": "#FFFFFF",
   "borderColor": "#000000",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#2C76F4",
   "borderColor": "#000000",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/62a208274b86c4b7ff256f88/62c5a82c164fb80f06168a63_Logo%20-%20Black.svg",
  "favicon": "https://cdn.prod.website-files.com/62a208274b86c4b7ff256f88/62cc6a36dc360f0dc02175f7_Favicon.png",
  "ogImage": null,
  "logoHref": "/",
  "logoAlt": "Bree Logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 3,
  "reasoning": "Selected #3 because it is visible, located in the header, links to the homepage, and has alt text matching the brand 'Bree'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Join Bree",
   "reasoning": "Button #0 'Join Bree' uses the vibrant brand color #2C76F4, making it the most prominent CTA on the page."
  },
  "secondary": {
   "index": 1,
   "text": "Join Bree",
   "reasoning": "Button #1 'Join Bree' has a different background color (#FFFFFF) and serves as a secondary option with a less prominent style."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "Canadian individuals seeking cash advances"
 },
 "designSystem": {
  "framework": "bootstrap",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 3,
    "selectedLogoReasoning": "Selected #3 because it is visible, located in the header, links to the homepage, and has alt text matching the brand 'Bree'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}
```