# Bree Brand Identity

A complete profile of **Bree**'s visual system — colors, typography, components, and personality — extracted from https://www.trybree.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/bree
- Machine-readable JSON: https://characterquilt.com/branding/bree.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2C76F4 |
| Accent | #2C76F4 |
| Body Font | Satoshi |
| Heading Font | neue-kabel |

## Color Palette

- primary: #2C76F4
- secondary: #0082F3
- accent: #2C76F4
- background: #FFFFFF
- textPrimary: #000000
- link: #3898EC

## Typography

- primary: Satoshi — https://fonts.google.com/specimen/Satoshi
- heading: neue-kabel — https://fonts.google.com/specimen/neue-kabel

## Visual Assets

- Logo: https://cdn.prod.website-files.com/62a208274b86c4b7ff256f88/62c5a82c164fb80f06168a63_Logo%20-%20Black.svg
- Favicon: https://cdn.prod.website-files.com/62a208274b86c4b7ff256f88/62cc6a36dc360f0dc02175f7_Favicon.png

## UI Components

- buttonPrimary: background=#2C76F4, textColor=#FFFFFF, borderColor=#000000, borderRadius=10px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#2C76F4, borderColor=#000000, borderRadius=10px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: Canadian individuals seeking cash advances

## Bree Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Understanding the Guaranteed Income Supplement: A Closer Look at Benefits and Eligibility Criteria**
  - Image: 
  - Source: https://www.trybree.com/post/guaranteed-income-supplement
- **Blog**
  - Image: 
  - Source: https://www.trybree.com/blog
- **Tip-Based Financial Services: A Fair Way to Borrow**
  - Image: 
  - Source: https://www.trybree.com/post/tip-based-financial-services
- **Blog**
  - Image: 
  - Source: https://www.trybree.com/blog
- **10 Practical Steps on How to Improve Credit Score Effectively in Canada 2025**
  - Image: 
  - Source: https://www.trybree.com/post/10-practical-steps-on-how-to-improve-credit-score-effectively-in-canada-2025
- **A Practical Guide to Budgeting Tips for Canadian Millennials**
  - Image: 
  - Source: https://www.trybree.com/post/budgeting-tips-for-millennials-canada

## Working with these fonts

Not found on Google Fonts? Here is a flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.