Breathe Well-being Brand Identity

A complete profile of Breathe Well-being's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #007BFF
• secondary: #6C757D
• accent: #07A5B2
• background: #FDFFFF
• textPrimary: #07A5B2
• link: #07A5B2

Typography

• primary: Generalsans — https://fonts.google.com/specimen/Generalsans
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo: https://cdn.breathewellbeing.in/images/home/BWB-Logo-black.png
• Favicon: https://cdn.breathewellbeing.in/downloads/videos/new_home/images/favicon.png
• Social card (og:image): https://cdn.breathewellbeing.in/downloads/videos/images/main-logo-website.webp

UI Components

• input: background=#FFFFFF, textColor=#333333, borderColor=#CCCCCC, borderRadius=8px, shadow=none
• buttonPrimary: background=#07A5B2, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#07A5B2, borderColor=#07A5B2, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: Individuals with Type 2 Diabetes

Breathe Well-being Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Breathe Well-being Editorial Policy and Processes | Breathe Well-Being India
  • Image: https://cdn.breathewellbeing.in/images/home/editorial-policy/Dt.-Seema-Goel.webp
  • Source: https://www.breathewellbeing.in/editorial-policy
• Delicious Diabetic Friendly Recipes | Healthy and Easy Meal Ideas | Breathe Well-Being India
  • Image: https://cdn.breathewellbeing.in/images/home/recipe/Banner_3.webp
  • Source: https://www.breathewellbeing.in/diabetic-friendly-recipes
• Breathe Well-being Editorial Policy and Processes | Breathe Well-Being India
  • Image: https://cdn.breathewellbeing.in/images/home/editorial-policy/Danish-Khan.webp
  • Source: https://www.breathewellbeing.in/editorial-policy
• Delicious Diabetic Friendly Recipes | Healthy and Easy Meal Ideas | Breathe Well-Being India
  • Image: https://cdn.breathewellbeing.in/images/home/recipe/Banner_2.webp
  • Source: https://www.breathewellbeing.in/diabetic-friendly-recipes
• Breathe Well-being Editorial Policy and Processes | Breathe Well-Being India
  • Image: https://cdn.breathewellbeing.in/images/home/editorial-policy/Yash-Wadhwa.webp
  • Source: https://www.breathewellbeing.in/editorial-policy
• Bajra Powered Vegetable Khichdi for weight loss
  • Image: https://blog-live.s3.ap-south-1.amazonaws.com/blog/wp-content/uploads/2024/08/06133801/Mask-group-7.webp
  • Source: https://www.breathewellbeing.in/bajra-khichdi-recipe-for-weight-loss

Working with these fonts

Not found on Google Fonts? Instructions:

1. Open the company's homepage in a browser.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around (pricing, blog, careers).
4. For captured font URLs: right-click → Save As to download the file locally.
5. View page's CSS and copy out the @font-face declarations.

Only use if you have permission for font assets.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Generalsans",
   "role": "body"
  },
  {
   "family": "Poppins",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#007BFF",
  "secondary": "#6C757D",
  "accent": "#07A5B2",
  "background": "#FDFFFF",
  "textPrimary": "#07A5B2",
  "link": "#07A5B2"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Generalsans",
   "heading": "Poppins"
  },
  "fontStacks": {
   "heading": [
    "Generalsans",
    "sans-serif"
   ],
   "body": [
    "Generalsans",
    "sans-serif"
   ],
   "paragraph": [
    "Poppins"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "52px",
   "body": "15px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#333333",
   "borderColor": "#CCCCCC",
   "borderRadius": "8px",
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#07A5B2",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#07A5B2",
   "borderColor": "#07A5B2",
   "borderRadius": "8px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.breathewellbeing.in/images/home/BWB-Logo-black.png",
  "favicon": "https://cdn.breathewellbeing.in/downloads/videos/new_home/images/favicon.png",
  "ogImage": "https://cdn.breathewellbeing.in/downloads/videos/images/main-logo-website.webp"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "Individuals with Type 2 Diabetes"
 },
 "designSystem": {
  "framework": "bootstrap"
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}