breathe well being.json

Breathe Well-being Brand Identity

A complete profile of Breathe Well-being's visual system — colors, typography, components, and personality — extracted from http://www.breathewellbeing.in. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #007BFF
Accent #07A5B2
Body Font Generalsans
Heading Font Poppins

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: Individuals with Type 2 Diabetes

Breathe Well-being Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Generalsans",
      "role": "body"
    },
    {
      "family": "Poppins",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#007BFF",
    "secondary": "#6C757D",
    "accent": "#07A5B2",
    "background": "#FDFFFF",
    "textPrimary": "#07A5B2",
    "link": "#07A5B2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Generalsans",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Generalsans",
        "sans-serif"
      ],
      "body": [
        "Generalsans",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "52px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderColor": "#CCCCCC",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#07A5B2",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#07A5B2",
      "borderColor": "#07A5B2",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.breathewellbeing.in/images/home/BWB-Logo-black.png",
    "favicon": "https://cdn.breathewellbeing.in/downloads/videos/new_home/images/favicon.png",
    "ogImage": "https://cdn.breathewellbeing.in/downloads/videos/images/main-logo-website.webp",
    "logoHref": "https://www.breathewellbeing.in"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, medium-sized, and matches the brand name 'Breathe Well-being'. It is also linked to the homepage, indicating it is the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 6,
      "text": "Reverse Diabetes Now",
      "reasoning": "Button #6, 'Reverse Diabetes Now', uses the vibrant brand color #07A5B2, making it a strong primary CTA. The text is action-oriented, encouraging immediate engagement."
    },
    "secondary": {
      "index": 5,
      "text": "Buy the Plan",
      "reasoning": "Button #5, 'Buy the Plan', has a different background color (#FFFFFF) and serves as a secondary action with a more informational purpose."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Individuals with Type 2 Diabetes"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, and matches the brand name 'Breathe Well-being'. It is also linked to the homepage, indicating it is the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}