# Breadfast Brand Identity

A complete profile of **Breadfast**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field          | Value     |
|----------------|-----------|
| Primary        | #AA0082   |
| Accent         | #AA0082   |
| Body Font      | Work Sans |
| Heading Font   | Cairo     |

## Color Palette

- primary: #AA0082
- secondary: #EDFFEF
- accent: #AA0082
- background: #FFFFFF
- textPrimary: #000000
- link: #A80080

## Typography

- primary: Work Sans — https://fonts.google.com/specimen/Work+Sans
- heading: Cairo — https://fonts.google.com/specimen/Cairo

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#AA0082, textColor=#FFFFFF, borderColor=#AA0082, borderRadius=8px, shadow=none
- buttonSecondary: background=#F3F4F5, textColor=#A3007C, borderColor=#A3007C, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: urban consumers looking for convenience

## Breadfast Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Chef On-Demand by Breadfast**  
  - Image:   
  - Source: [Chef On-Demand](https://chefs.breadfast.com/)  
- **Blog – Breadfast**  
  - Image:   
  - Source: [Blog](https://www.breadfast.com/blog/?srsltid=AfmBOooK5-5RjDGlWOTPNIt_HB7F7U6EeeN2DGmU8Mfk2AGTm6jH4ZnR)  
- **9 Tasty Recipes To Make with Breadfast's Nut Butters – Breadfast**  
  - Image:   
  - Source: [9 Tasty Recipes](https://www.breadfast.com/blog/9-tasty-recipes-to-make-with-breadfasts-nut-butters-range/?srsltid=AfmBOoq6IdtNpYIz4QA6Gc3g-pPkucZ_LIbYt-LclykKPS586nCupTNn)  
- **Unpacking Fascinating Facts about Egypt's Baladi Bread – Breadfast**  
  - Image:   
  - Source: [Baladi Bread Blog](https://www.breadfast.com/blog/unpacking-fascinating-facts-about-egypts-baladi-bread/?srsltid=AfmBOoreRKUWXsnuemtookdG4ULO-hJ2gqdt0SaNKPxvMRdhQ_B8Aclo)

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
 {"family": "Work Sans", "role": "body"},
 {"family": "Cairo", "role": "heading"},
 {"family": "Faro-BoldLucky", "role": "display"}
 ],
 "colors": {
 "primary": "#AA0082",
 "secondary": "#EDFFEF",
 "accent": "#AA0082",
 "background": "#FFFFFF",
 "textPrimary": "#000000",
 "link": "#A80080"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Work Sans",
 "heading": "Cairo"
 },
 "fontStacks": {
 "heading": ["Faro-DisplayLucky", "sans-serif"],
 "body": ["Work Sans", "Cairo", "sans-serif"],
 "paragraph": ["Faro-RegularSad", "sans-serif"]
 },
 "fontSizes": {
 "h1": "64px",
 "h2": "64px",
 "body": "24px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "4px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#AA0082",
 "textColor": "#FFFFFF",
 "borderColor": "#AA0082",
 "borderRadius": "8px",
 "borderRadiusCorners": {"topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px"},
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#F3F4F5",
 "textColor": "#A3007C",
 "borderColor": "#A3007C",
 "borderRadius": "8px",
 "borderRadiusCorners": {"topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px"},
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.breadfast.com/wp-content/themes/breadfast/website/images/breadfast-brand.svg",
 "favicon": "https://www.breadfast.com/wp-content/themes/breadfast/assets/img/b-fav.png",
 "ogImage": "https://s3-eu-west-1.amazonaws.com/breadfast-prod/wp-content/uploads/2020/12/Screen-Shot-2020-12-03-at-1.20.53-AM.png",
 "logoHref": "/",
 "logoAlt": "Breadfast, Better not Bitter!"
 },
 "designSystem": {
 "framework": "bootstrap",
 "componentLibrary": ""
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "urban consumers looking for convenience"
 }
}
```