# Breadfast Brand Identity

A complete profile of **Breadfast**'s visual system — colors, typography, components, and personality — extracted from https://www.breadfast.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/breadfast
- Machine-readable JSON: https://characterquilt.com/branding/breadfast.json
- Per-page llms.txt: https://characterquilt.com/branding/breadfast/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #AA0082 |
| Accent | #AA0082 |
| Body Font | Work Sans |
| Heading Font | Cairo |

## Color Palette

- primary: #AA0082
- secondary: #EDFFEF
- accent: #AA0082
- background: #FFFFFF
- textPrimary: #000000
- link: #A80080

## Typography

- primary: Work Sans — https://fonts.google.com/specimen/Work+Sans
- heading: Cairo — https://fonts.google.com/specimen/Cairo

## Visual Assets

- Logo: https://www.breadfast.com/wp-content/themes/breadfast/website/images/breadfast-brand.svg
- Favicon: https://www.breadfast.com/wp-content/themes/breadfast/assets/img/b-fav.png
- Social card (og:image): https://s3-eu-west-1.amazonaws.com/breadfast-prod/wp-content/uploads/2020/12/Screen-Shot-2020-12-03-at-1.20.53-AM.png

## UI Components

- buttonPrimary: background=#AA0082, textColor=#FFFFFF, borderColor=#AA0082, borderRadius=8px, shadow=none
- buttonSecondary: background=#F3F4F5, textColor=#A3007C, borderColor=#A3007C, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: urban consumers looking for convenience

## Breadfast Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Chef On-Demand by Breadfast**
  - Image: https://chefs.breadfast.com/in%20app%20services%20illustrations%20copy.png
  - Source: https://chefs.breadfast.com/
- **Blog – Breadfast**
  - Image: https://www.breadfast.com/wp-content/themes/breadfast/assets/img/breadfast_blog.jpg
  - Source: https://www.breadfast.com/blog/?srsltid=AfmBOooK5-5RjDGlWOTPNIt_HB7F7U6EeeN2DGmU8Mfk2AGTm6jH4ZnR
- **9 Tasty Recipes To Make with Breadfast's Nut Butters – Breadfast**
  - Image: https://cdn.breadfast.com/wp-content/uploads/2026/02/Breadfast-4-1.jpeg
  - Source: https://www.breadfast.com/blog/9-tasty-recipes-to-make-with-breadfasts-nut-butters-range/?srsltid=AfmBOoq6IdtNpYIz4QA6Gc3g-pPkucZ_LIbYt-LclykKPS586nCupTNn
- **Blog – Breadfast**
  - Image: https://cdn.breadfast.com/wp-content/uploads/2025/03/BalahelshamBlogAR-900x450.jpg
  - Source: https://www.breadfast.com/blog/?srsltid=AfmBOopEfgVqqn66jAhXN_okmuOhqDUC2_-Uxec5sAa_3LW-BxfzmdDg
- **خليك في البيت واطلب كل ما تحتاجه من “Breadfast” – بريدفاست**
  - Image: https://cdn.breadfast.com/wp-content/uploads/2022/01/protect.jpg
  - Source: https://www.breadfast.com/ar/blog/%D8%AE%D9%84%D9%8A%D9%83-%D9%81%D9%8A-%D8%A7%D9%84%D8%A8%D9%8A%D8%AA-%D9%88%D8%A7%D8%B7%D9%84%D8%A8-%D9%83%D9%84-%D9%85%D8%A7-%D8%AA%D8%AD%D8%AA%D8%A7%D8%AC%D9%87-%D9%85%D9%86-breadfast/?srsltid=AfmBOorCY-GXvOGBN0ZZuGpRdFHg-kkdQA0ZteGFJ9bMF-uu-DB0PxFm
- **Unpacking Fascinating Facts about Egypt's Baladi Bread – Breadfast**
  - Image: https://cdn.breadfast.com/wp-content/uploads/2021/09/Balady-bread-blog-900x450.jpg
  - Source: https://www.breadfast.com/blog/unpacking-fascinating-facts-about-egypts-baladi-bread/?srsltid=AfmBOoreRKUWXsnuemtookdG4ULO-hJ2gqdt0SaNKPxvMRdhQ_B8Aclo

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Work Sans",
      "role": "body"
    },
    {
      "family": "Cairo",
      "role": "heading"
    },
    {
      "family": "Faro-BoldLucky",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#AA0082",
    "secondary": "#EDFFEF",
    "accent": "#AA0082",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#A80080"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Work Sans",
      "heading": "Cairo"
    },
    "fontStacks": {
      "heading": [
        "Faro-DisplayLucky",
        "sans-serif"
      ],
      "body": [
        "Work Sans",
        "Cairo",
        "sans-serif"
      ],
      "paragraph": [
        "Faro-RegularSad",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#AA0082",
      "textColor": "#FFFFFF",
      "borderColor": "#AA0082",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F3F4F5",
      "textColor": "#A3007C",
      "borderColor": "#A3007C",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.breadfast.com/wp-content/themes/breadfast/website/images/breadfast-brand.svg",
    "favicon": "https://www.breadfast.com/wp-content/themes/breadfast/assets/img/b-fav.png",
    "ogImage": "https://s3-eu-west-1.amazonaws.com/breadfast-prod/wp-content/uploads/2020/12/Screen-Shot-2020-12-03-at-1.20.53-AM.png",
    "logoHref": "/",
    "logoAlt": "Breadfast, Better not Bitter!"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Breadfast'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Explore Breadfast",
      "reasoning": "Button #0 uses the brand's primary color (#AA0082) and has action-oriented text ('Explore Breadfast'), making it the most prominent CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Find your chef",
      "reasoning": "Button #1 has a different background color (#F3F4F5) and serves as a secondary action ('Find your chef'), fitting the secondary role."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "urban consumers looking for convenience"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Breadfast'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```