llms.txt

Braze Brand Identity

A complete profile of Braze's visual system — colors, typography, components, and personality — extracted from https://learning.braze.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #4411D6
Accent #4411D6
Body Font Aribau Grotesk
Heading Font Aribau Grotesk

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Braze Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Aribau Grotesk",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#4411D6",
  "accent": "#4411D6",
  "background": "#FFFFFF",
  "textPrimary": "#101B24",
  "link": "#101B24"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Aribau Grotesk",
   "heading": "Aribau Grotesk"
  },
  "fontStacks": {
   "heading": [
    "Aribau Grotesk",
    "sans-serif"
   ],
   "body": [
    "Aribau Grotesk",
    "sans-serif"
   ],
   "paragraph": [
    "Aribau Grotesk",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "53.28px",
   "h2": "22px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#4411D6",
   "textColor": "#FFFFFF",
   "borderRadius": "12.8px",
   "borderRadiusCorners": {
    "topLeft": "12.8px",
    "topRight": "12.8px",
    "bottomRight": "12.8px",
    "bottomLeft": "12.8px"
   },
   "shadow": "rgba(69, 84, 94, 0.1) 0px 8px 16px 0px"
  }
 },
 "images": {
  "logo": "https://cc.sj-cdn.net/instructor/2mwq54fjyfsk3-braze/themes/3smezt2o3gnm6/header-logo.1715711778.png",
  "favicon": "https://cc.sj-cdn.net/instructor/2mwq54fjyfsk3-braze/themes/3smezt2o3gnm6/favicon.1707411170.ico",
  "ogImage": "https://cc.sj-cdn.net/instructor/2mwq54fjyfsk3-braze/themes/3smezt2o3gnm6/header-logo.1715711778.png",
  "logoHref": "https://learning.braze.com/",
  "logoAlt": "Go home"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Braze'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Get Started ",
   "reasoning": "Button #0 with text 'Get Started' is the primary CTA due to its action-oriented text and vibrant brand color, which is typical for primary actions."
  },
  "secondary": {
   "index": -1,
   "text": "N/A",
   "reasoning": "All buttons share the same background color, making it impossible to select a secondary button with a different color."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Braze'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}