Branch8 Brand Identity

A complete profile of Branch8's visual system — colors, typography, components, and personality — extracted from https://www.branch8.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/branch8
• Machine-readable JSON: https://characterquilt.com/branding/branch8.json
• Per-page llms.txt: https://characterquilt.com/branding/branch8/llms.txt

Quick Facts

Color Palette

• primary: #A7A0B2
• secondary: #00D5FF
• accent: #4730A6
• background: #FFFFFF
• textPrimary: #22123F
• link: #22123F

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Avenir — https://fonts.google.com/specimen/Avenir

Visual Assets

• Logo: https://branch8.com/images/logo-white.svg
• Favicon: https://branch8.com/favicon.ico
• Social card (og:image): https://branch8.com/media/og-b8.png

UI Components

• input: background=transparent, textColor=#606060, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#4730A6, textColor=#0A0A0A, borderRadius=1000px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#FFFFFF, borderRadius=33554400px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: E-commerce businesses in APAC

Branch8 Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Contact Us | Branch8
  • Image: https://branch8.com/cdn-cgi/image/width=3840,quality=85,format=auto,fit=scale-down/images/home/hero-background.png
  • Source: https://branch8.com/contact
• Terms of Service | Branch8
  • Image: https://branch8.com/media/og-b8.png
  • Source: https://branch8.com/terms
• SG Branch8 – Your Ecommerce Expert
  • Image: https://sg.branch8.com/wp-content/uploads/2025/07/pexels-kin-pastor-251088-777059-scaled.jpg
  • Source: https://sg.branch8.com/
• Branch8 — Managed Teams for E-Commerce & CRM in APAC
  • Image: https://branch8.com/cdn-cgi/image/width=3840,quality=85,format=auto,fit=scale-down/media/image-7.png
  • Source: https://branch8.com/
• Contentful vs Sanity vs Storyblok: Best CMS for Multi-Language Stores | Branch8
  • Image: https://media.branch8.com/media/hero-headless-cms-options-apac-multilingual-ecommerce-buyer-guide-1.png
  • Source: https://branch8.com/posts/headless-cms-options-apac-multilingual-ecommerce-buyer-guide
• Branch8 — Managed Teams for E-Commerce & CRM in APAC
  • Image: https://branch8.com/cdn-cgi/image/width=3840,quality=85,format=auto,fit=scale-down/media/442-3.png
  • Source: https://branch8.com/

Working with these fonts

Not found on Google Fonts? CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.