Branch Brand Identity

A complete profile of Branch's visual system — colors, typography, components, and personality — extracted from https://branch.io. Built for designers, agents, and AI tools.

Primary

Color: #130326
Accent: #9939EB

Body Font: Roboto
Heading: TT Hoves Pro

Color Palette

Brand palette extracted from https://branch.io.

• Primary: #130326 (rgb(19, 3, 38))
• Secondary: #1D1224 (rgb(29, 18, 36))
• Accent: #9939EB (rgb(153, 57, 235))
• Background: #090113 (rgb(9, 1, 19))
• Text Primary: #090113 (rgb(9, 1, 19))
• Link: #090113 (rgb(9, 1, 19))

Typography

Each font links to its Google Fonts page where available.

• Primary: Roboto Google Fonts →
• Heading: TT Hoves Pro Google Fonts →
  TT Hoves Pro, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, sans-serif

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Branch's actual button styles.

Input

• Background: #1D1224
• Text Color: #FFFFFF
• Border Color: #9D99A1
• Border Radius: 5px
• Shadow: none

Button Primary

• Background: #9939EB
• Text Color: #FFFFFF
• Border Color: #FFFFFF
• Border Radius: 8px
• Shadow: rgba(153, 57, 235, 0.4) 0px 4px 15px 0px

Button Secondary

• Background: transparent
• Text Color: #FFFFFF
• Border Radius: 2px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: businesses and developers

Branch Brand in the Wild

Source: university.branch.io

Source: branch.io

Source: play.vidyard.com

Source: branch.io

Frequently Asked Questions

• What is Branch's primary brand color? Branch's primary brand color is #130326. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Branch use? Branch uses #9939EB as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Branch use? Branch uses Roboto for body text and TT Hoves Pro for headings. Fonts were detected on https://branch.io as part of their live design system.

• Does Branch use a light or dark theme? Branch's primary site uses a dark color scheme, with a background of #090113.

• Where can I find Branch's logo? Branch's logo is available directly on their site (https://branch.io). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated? This profile was extracted from https://branch.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Branch.

Methodology

Brand data on this page was extracted from https://branch.io on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.