# Boya Brand Identity

A complete profile of **Boya**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field   | Value         |
|---------|---------------|
| Primary | #67308F       |
| Accent  | #EB0D8C       |
| Body Font | Plus Jakarta Sans |
| Heading Font | Plus Jakarta Sans |

## Color Palette

- primary: #67308F
- secondary: #D9CBE3
- accent: #EB0D8C
- background: #FFFFFF
- textPrimary: #6B676D
- link: #EB0D8C

## Typography

- primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans
- heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans

## Visual Assets

- Logo: 
- Favicon:

## UI Components

- buttonPrimary: background=#67308F, textColor=#FFFFFF, borderRadius=100px, shadow=none
- buttonSecondary: background=#F3EEF6, textColor=#67308F, borderRadius=100px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Boya Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Automate Spend Policies & Approval Workflows with Boya**  
  - Image: 
  - Source: https://www.boyahq.com/policies-workflows
- **Blog**  
  - Image: 
  - Source: https://www.boyahq.com/blog
- **Track & Control Business Budgets in Real Time with Boya**  
  - Image: 
  - Source: https://www.boyahq.com/budgets
- **Boya: Business spend made smarter**  
  - Image: .png)
  - Source: https://www.boyahq.com/blog/optimizing-financial-workflows-for-mid-to-large-businesses-with-boya-2
- **Boya APIs | Automate Expense Management & Payments with Seamless Integrations**  
  - Image: 
  - Source: https://www.boyahq.com/boya-api
- **Blog**  
  - Image: .png)
  - Source: https://www.boyahq.com/blog?413c6850_page=6

## Working with these fonts

Not found on Google Fonts? Please follow the suggested flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.  
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.