Boya Brand Identity

A complete profile of Boya's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #67308F
• secondary: #D9CBE3
• accent: #EB0D8C
• background: #FFFFFF
• textPrimary: #6B676D
• link: #EB0D8C

Typography

• primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans
• heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#67308F, textColor=#FFFFFF, borderRadius=100px, shadow=none
• buttonSecondary: background=#F3EEF6, textColor=#67308F, borderRadius=100px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Boya Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Automate Spend Policies & Approval Workflows with Boya
  • Image:
  • Source: https://www.boyahq.com/policies-workflows
• Blog
  • Image:
  • Source: https://www.boyahq.com/blog
• Track & Control Business Budgets in Real Time with Boya
  • Image:
  • Source: https://www.boyahq.com/budgets
• Boya: Business spend made smarter
  • Image: .png)
  • Source: https://www.boyahq.com/blog/optimizing-financial-workflows-for-mid-to-large-businesses-with-boya-2
• Boya APIs | Automate Expense Management & Payments with Seamless Integrations
  • Image:
  • Source: https://www.boyahq.com/boya-api
• Blog
  • Image: .png)
  • Source: https://www.boyahq.com/blog?413c6850_page=6

Working with these fonts

Not found on Google Fonts? Please follow the suggested flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.