Bountiful Brand Identity

A complete profile of Bountiful's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1B1B2B
• secondary: #1A1A2B
• accent: #4B1D7D
• background: #FFFFFF
• textPrimary: #4B1D7D
• link: #4B1D7D

Typography

• primary: Sofia Pro — https://fonts.google.com/specimen/Sofia+Pro
• heading: Calluna — https://fonts.google.com/specimen/Calluna

Visual Assets

• Logo: https://vinsight.wpenginepowered.com/wp-content/themes/bountiful/assets/images/logo.svg
• Favicon: https://vinsight.wpenginepowered.com/wp-content/themes/bountiful/assets/images/favicon.png
• Social card (og:image): https://bountiful.ag/wp-content/themes/bountiful/assets/images/favicon.png

UI Components

• buttonPrimary: background=#4B1D7D, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=0px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#1A1A2B, borderColor=#4B1D7D, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: agricultural industry professionals

Bountiful Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Market Updates | OS for agriculture
  • Image:
  • Source: https://blog.bountiful.ag/tag/os-for-agriculture
• March 4, 2024 Bloom Update 🌸
  • Image:
  • Source: https://blog.bountiful.ag/march-4-2024-bloom-update
• Almond Bloom - Market Updates
  • Image:
  • Source: https://blog.bountiful.ag/tag/almond-bloom
• Bountiful Bloom, 2025 Almond Bloom Summary 🌸
  • Image:
  • Source: https://blog.bountiful.ag/2025-almond-bloom-summary
• Bountiful Bloom, 2025 Almond Bloom Summary 🌸
  • Image:
  • Source: https://blog.bountiful.ag/2025-almond-bloom-summary
• Almond Bloom - Market Updates
  • Image:
  • Source: https://blog.bountiful.ag/tag/almond-bloom

Working with these fonts

Not found on Google Fonts? Agent Instructions:

• Open the company's homepage in a browser with DevTools open.
• In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
• Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
• For each captured font URL: right-click → Save As to download the file locally.
• View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Sofia Pro",
   "role": "body"
  },
  {
   "family": "Calluna",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#1B1B2B",
  "secondary": "#1A1A2B",
  "accent": "#4B1D7D",
  "background": "#FFFFFF",
  "textPrimary": "#4B1D7D",
  "link": "#4B1D7D"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Sofia Pro",
   "heading": "Calluna"
  },
  "fontStacks": {
   "heading": [
    "Calluna",
    "sans-serif"
   ],
   "body": [
    "Sofia Pro",
    "sans-serif"
   ],
   "paragraph": [
    "Sofia Pro",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "48px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#4B1D7D",
   "textColor": "#FFFFFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#1A1A2B",
   "borderColor": "#4B1D7D",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://vinsight.wpenginepowered.com/wp-content/themes/bountiful/assets/images/logo.svg",
  "favicon": "https://vinsight.wpenginepowered.com/wp-content/themes/bountiful/assets/images/favicon.png",
  "ogImage": "https://bountiful.ag/wp-content/themes/bountiful/assets/images/favicon.png",
  "logoHref": "/",
  "logoAlt": "Bountiful logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "agricultural industry professionals"
 },
 "designSystem": {
  "framework": "bootstrap",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}