# Bountiful Brand Identity

A complete profile of **Bountiful**'s visual system — colors, typography, components, and personality — extracted from https://bountiful.ag/. Built for designers, agents, and AI tools.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1B1B2B |
| Accent | #4B1D7D |
| Body Font | Sofia Pro |
| Heading Font | Calluna |

## Color Palette

- primary: #1B1B2B
- secondary: #1A1A2B
- accent: #4B1D7D
- background: #FFFFFF
- textPrimary: #4B1D7D
- link: #4B1D7D

## Typography

- primary: Sofia Pro — https://fonts.google.com/specimen/Sofia+Pro
- heading: Calluna — https://fonts.google.com/specimen/Calluna

## Visual Assets

- Logo: https://vinsight.wpenginepowered.com/wp-content/themes/bountiful/assets/images/logo.svg
- Favicon: https://vinsight.wpenginepowered.com/wp-content/themes/bountiful/assets/images/favicon.png
- Social card (og:image): https://bountiful.ag/wp-content/themes/bountiful/assets/images/favicon.png

## UI Components

- buttonPrimary: background=#4B1D7D, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1A1A2B, borderColor=#4B1D7D, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: agricultural industry professionals

## Bountiful Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Market Updates | OS for agriculture**
  - Image: 
  - Source: https://blog.bountiful.ag/tag/os-for-agriculture
- **March 4, 2024 Bloom Update 🌸**
  - Image: 
  - Source: https://blog.bountiful.ag/march-4-2024-bloom-update
- **Almond Bloom - Market Updates**
  - Image: 
  - Source: https://blog.bountiful.ag/tag/almond-bloom
- **Bountiful Bloom, 2025 Almond Bloom Summary 🌸**
  - Image: 
  - Source: https://blog.bountiful.ag/2025-almond-bloom-summary
- **Bountiful Bloom, 2025 Almond Bloom Summary 🌸**
  - Image: 
  - Source: https://blog.bountiful.ag/2025-almond-bloom-summary
- **Almond Bloom - Market Updates**
  - Image: 
  - Source: https://blog.bountiful.ag/tag/almond-bloom

## Working with these fonts

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Sofia Pro",
      "role": "body"
    },
    {
      "family": "Calluna",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#1B1B2B",
    "secondary": "#1A1A2B",
    "accent": "#4B1D7D",
    "background": "#FFFFFF",
    "textPrimary": "#4B1D7D",
    "link": "#4B1D7D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sofia Pro",
      "heading": "Calluna"
    },
    "fontStacks": {
      "heading": [
        "Calluna",
        "sans-serif"
      ],
      "body": [
        "Sofia Pro",
        "sans-serif"
      ],
      "paragraph": [
        "Sofia Pro",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4B1D7D",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1A1A2B",
      "borderColor": "#4B1D7D",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://vinsight.wpenginepowered.com/wp-content/themes/bountiful/assets/images/logo.svg",
    "favicon": "https://vinsight.wpenginepowered.com/wp-content/themes/bountiful/assets/images/favicon.png",
    "ogImage": "https://bountiful.ag/wp-content/themes/bountiful/assets/images/favicon.png",
    "logoHref": "/",
    "logoAlt": "Bountiful logo"
  }
}