Boundary Brand Identity

A complete profile of Boundary's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #4A1FD9
• secondary: #DBD2F7
• accent: #4A1FD9
• background: #FFFFFF
• textPrimary: #0B0B0B
• link: #B7A5F0

Typography

• primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif
• heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#4A1FD9, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
• buttonSecondary: background=#FFFFFF, textColor=#0B0B0B, borderColor=#DEDEDE, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Boundary Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• BAML
  • Image:
  • Source: BAML Source
• Bringing Structured Outputs and Schema-Aligned Parsing to Golang, Java, PHP, Ruby, Rust, and More | BAML Blog
  • Image:
  • Source: BAML Blog
• AI Agents Need a New Syntax | BAML Blog
  • Image:
  • Source: BAML Blog
• BAML Blog - Insights, Tutorials, and AI Development Updates
  • Image:
  • Source: BAML Blog Insights
• You could invent the next coding agent! | BAML Blog
  • Image:
  • Source: BAML Blog
• openai | Boundary Documentation
  • Image:
  • Source: Boundary Documentation

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "ui-sans-serif",
   "count": 77
  },
  {
   "family": "system-ui",
   "count": 77
  },
  {
   "family": "sans-serif",
   "count": 77
  },
  {
   "family": "Apple Color Emoji",
   "count": 77
  },
  {
   "family": "Segoe UI Emoji",
   "count": 77
  },
  {
   "family": "Segoe UI Symbol",
   "count": 77
  },
  {
   "family": "Noto Color Emoji",
   "count": 77
  }
 ],
 "colors": {
  "primary": "#4A1FD9",
  "secondary": "#DBD2F7",
  "accent": "#4A1FD9",
  "background": "#FFFFFF",
  "textPrimary": "#0B0B0B",
  "link": "#B7A5F0"
 },
 "typography": {
  "fontFamilies": {
   "primary": "ui-sans-serif",
   "heading": "ui-sans-serif"
  },
  "fontStacks": {
   "body": [
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "heading": [
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "paragraph": [
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ]
  },
  "fontSizes": {
   "h1": "72px",
   "h2": "36px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 2,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#4A1FD9",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#0B0B0B",
   "borderColor": "#DEDEDE",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
  }
 },
 "images": {
  "logo": "https://boundaryml.com/_next/image?url=%2Flamb.png&w=256&q=75",
  "favicon": "https://boundaryml.com/favico.ico",
  "ogImage": "https://boundaryml.com/opengraph-image?6211fa5edcebd025",
  "logoAlt": "BAML Lamb Logo"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}