# Boundary Brand Identity

A complete profile of **Boundary**'s visual system — colors, typography, components, and personality — extracted from https://www.boundaryml.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/boundary
- Machine-readable JSON: https://characterquilt.com/branding/boundary.json
- Per-page llms.txt: https://characterquilt.com/branding/boundary/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4A1FD9 |
| Accent | #4A1FD9 |
| Body Font | ui-sans-serif |
| Heading Font | ui-sans-serif |

## Color Palette

- primary: #4A1FD9
- secondary: #DBD2F7
- accent: #4A1FD9
- background: #FFFFFF
- textPrimary: #0B0B0B
- link: #B7A5F0

## Typography

- primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif
- heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#4A1FD9, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
- buttonSecondary: background=#FFFFFF, textColor=#0B0B0B, borderColor=#DEDEDE, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Boundary Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **BAML**  
  - Image:   
  - Source: [Who are we](https://boundaryml.com/who-are-we)
- **Bringing Structured Outputs and Schema-Aligned Parsing to Golang, Java, PHP, Ruby, Rust, and More | BAML Blog**  
  - Image:   
  - Source: [Announcing OpenAPI Support](https://boundaryml.com/blog/announcing-openapi-support)
- **AI Agents Need a New Syntax | BAML Blog**  
  - Image:   
  - Source: [Need New Syntax](https://boundaryml.com/blog/ai-agents-need-new-syntax)
- **BAML Blog - Insights, Tutorials, and AI Development Updates**  
  - Image:   
  - Source: [BAML Blog](https://boundaryml.com/blog)
- **You could invent the next coding agent! | BAML Blog**  
  - Image:   
  - Source: [Invent Next Coding Agent](https://boundaryml.com/blog/invent-next-coding-agent)
- **openai | Boundary Documentation**  
  - Image:   
  - Source: [Boundary Documentation](https://docs.boundaryml.com/ref/llm-client-providers/open-ai)

## Working with these fonts

Not found on Google Fonts? Here are instructions that can guide you if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ui-sans-serif",
      "count": 77
    },
    {
      "family": "system-ui",
      "count": 77
    },
    {
      "family": "sans-serif",
      "count": 77
    },
    {
      "family": "Apple Color Emoji",
      "count": 77
    },
    {
      "family": "Segoe UI Emoji",
      "count": 77
    },
    {
      "family": "Segoe UI Symbol",
      "count": 77
    },
    {
      "family": "Noto Color Emoji",
      "count": 77
    }
  ],
  "colors": {
    "primary": "#4A1FD9",
    "secondary": "#DBD2F7",
    "accent": "#4A1FD9",
    "background": "#FFFFFF",
    "textPrimary": "#0B0B0B",
    "link": "#B7A5F0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 2,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4A1FD9",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0B0B0B",
      "borderColor": "#DEDEDE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": "https://boundaryml.com/_next/image?url=%2Flamb.png&w=256&q=75",
    "favicon": "https://boundaryml.com/favico.ico",
    "ogImage": "https://boundaryml.com/opengraph-image?6211fa5edcebd025",
    "logoAlt": "BAML Lamb Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 4,
    "reasoning": "Selected #4 because it is visible, medium-sized, and the alt text 'BAML Lamb Logo' matches the brand inferred from the page title and URL.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try BAML in your browser",
      "reasoning": "Button #1 has a vibrant brand color background (#4A1FD9) and action-oriented text ('Try BAML in your browser'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Get Started",
      "reasoning": "Button #0 has a different background color (#FFFFFF) and serves as a secondary action with text 'Get Started'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 4,
        "selectedLogoReasoning": "Selected #4 because it is visible, medium-sized, and the alt text 'BAML Lamb Logo' matches the brand inferred from the page title and URL.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```