BotBuilt Brand Identity

A complete profile of BotBuilt's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #75D69C
• secondary: #FE6C61
• accent: #BF0A30
• background: #000000
• textPrimary: #000000
• link: #5472D2

Typography

• primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
• heading: Tofino — https://fonts.google.com/specimen/Tofino

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#BF0A30, textColor=#FFFFFF, borderRadius=5px, shadow=none
• buttonSecondary: background=#222222, textColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in construction automation

BotBuilt Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Our Mission: Use technology to make housing more affordable
  • Image:
  • Source: https://www.botbuilt.com/mission/
• BotBuilt
  • Image:
  • Source: https://www.botbuilt.com/
• Our Mission: Use technology to make housing more affordable
  • Image:
  • Source: https://www.botbuilt.com/mission/
• BotBuilt
  • Image:
  • Source: https://www.botbuilt.com/
• BotBuilt
  • Image:
  • Source: https://www.botbuilt.com/
• BotBuilt
  • Image:
  • Source: https://www.botbuilt.com/

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Open Sans",
 "role": "body"
 },
 {
 "family": "Tofino",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#75D69C",
 "secondary": "#FE6C61",
 "accent": "#BF0A30",
 "background": "#000000",
 "textPrimary": "#000000",
 "link": "#5472D2"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Open Sans",
 "heading": "Tofino"
 },
 "fontStacks": {
 "heading": [
 "Tofino",
 "sans-serif"
 ],
 "body": [
 "Open Sans",
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "Open Sans"
 ]
 },
 "fontSizes": {
 "h1": "125px",
 "h2": "30px",
 "body": "15px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "5px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#BF0A30",
 "textColor": "#FFFFFF",
 "borderRadius": "5px",
 "borderRadiusCorners": {
 "topLeft": "5px",
 "topRight": "5px",
 "bottomRight": "5px",
 "bottomLeft": "5px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#222222",
 "textColor": "#FFFFFF",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://live-botbuilt.pantheonsite.io/wp-content/uploads/2023/01/Botbuilt-Logo-02-with-R.png",
 "favicon": "https://live-botbuilt.pantheonsite.io/wp-content/uploads/2023/01/Botbuilt-favicon-e1674764378405.png",
 "ogImage": null,
 "logoHref": "https://www.botbuilt.com"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "tech-savvy individuals interested in construction automation"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}