# BotBuilt Brand Identity

A complete profile of **BotBuilt**'s visual system — colors, typography, components, and personality — extracted from [https://www.botbuilt.com](https://www.botbuilt.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.botbuilt.com.

- **primary**
  - `#75D69C`
  - `rgb(117, 214, 156)`
- **secondary**
  - `#FE6C61`
  - `rgb(254, 108, 97)`
- **accent**
  - `#BF0A30`
  - `rgb(191, 10, 48)`
- **background**
  - `#000000`
  - `rgb(0, 0, 0)`
- **textPrimary**
  - `#000000`
  - `rgb(0, 0, 0)`
- **link**
  - `#5472D2`
  - `rgb(84, 114, 210)`

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Open Sans  
  [Open Sans Google Fonts →](https://fonts.google.com/specimen/Open+Sans)
- **heading**: Tofino  
  [Tofino Google Fonts →](https://fonts.google.com/specimen/Tofino)

## Visual Assets

Logo

Favicon

## UI Components

### Button Primary
- **background**: `#BF0A30`
- **textColor**: `#FFFFFF`
- **borderRadius**: `5px`
- **shadow**: none

### Button Secondary
- **background**: `#222222`
- **textColor**: `#FFFFFF`
- **borderRadius**: `0px`
- **shadow**: none

## Brand Personality

- **Tone**: modern
- **Energy**: medium
- **Audience**: tech-savvy individuals interested in construction automation

## Frequently Asked Questions

1. **What is BotBuilt's primary brand color?**  
   BotBuilt's primary brand color is `#75D69C`. It anchors the visual identity across their website, product UI, and marketing materials.
2. **What accent color does BotBuilt use?**  
   BotBuilt uses `#BF0A30` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. **What font does BotBuilt use?**  
   BotBuilt uses Open Sans for body text and Tofino for headings.
4. **Does BotBuilt use a light or dark theme?**  
   BotBuilt's primary site uses a light color scheme, with a background of `#000000`.
5. **Where can I find BotBuilt's logo?**  
   BotBuilt's logo is available directly on their site ([Link](https://www.botbuilt.com)).
6. **How was this brand profile generated?**  
   This profile was extracted from [https://www.botbuilt.com](https://www.botbuilt.com) using the Firecrawl branding extraction API.

## Methodology

Brand data on this page was extracted from [https://www.botbuilt.com](https://www.botbuilt.com) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Tofino",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#75D69C",
    "secondary": "#FE6C61",
    "accent": "#BF0A30",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#5472D2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Tofino"
    },
    "fontStacks": {
      "heading": [
        "Tofino",
        "sans-serif"
      ],
      "body": [
        "Open Sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Open Sans"
      ]
    },
    "fontSizes": {
      "h1": "125px",
      "h2": "30px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#BF0A30",
      "textColor": "#FFFFFF",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#222222",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://live-botbuilt.pantheonsite.io/wp-content/uploads/2023/01/Botbuilt-Logo-02-with-R.png",
    "favicon": "https://live-botbuilt.pantheonsite.io/wp-content/uploads/2023/01/Botbuilt-favicon-e1674764378405.png",
    "ogImage": null,
    "logoHref": "https://www.botbuilt.com"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in construction automation"
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}
```