BotBuilt Brand Identity

A complete profile of BotBuilt's visual system — colors, typography, components, and personality — extracted from https://www.botbuilt.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.botbuilt.com.

• primary
  • #75D69C
  • rgb(117, 214, 156)
• secondary
  • #FE6C61
  • rgb(254, 108, 97)
• accent
  • #BF0A30
  • rgb(191, 10, 48)
• background
  • #000000
  • rgb(0, 0, 0)
• textPrimary
  • #000000
  • rgb(0, 0, 0)
• link
  • #5472D2
  • rgb(84, 114, 210)

Typography

Each font links to its Google Fonts page where available.

• primary: Open Sans
  Open Sans Google Fonts →
• heading: Tofino
  Tofino Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Button Primary

• background: #BF0A30
• textColor: #FFFFFF
• borderRadius: 5px
• shadow: none

Button Secondary

• background: #222222
• textColor: #FFFFFF
• borderRadius: 0px
• shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy individuals interested in construction automation

Frequently Asked Questions

1. What is BotBuilt's primary brand color?
   BotBuilt's primary brand color is #75D69C. It anchors the visual identity across their website, product UI, and marketing materials.
2. What accent color does BotBuilt use?
   BotBuilt uses #BF0A30 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. What font does BotBuilt use?
   BotBuilt uses Open Sans for body text and Tofino for headings.
4. Does BotBuilt use a light or dark theme?
   BotBuilt's primary site uses a light color scheme, with a background of #000000.
5. Where can I find BotBuilt's logo?
   BotBuilt's logo is available directly on their site (Link).
6. How was this brand profile generated?
   This profile was extracted from https://www.botbuilt.com using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from https://www.botbuilt.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Tofino",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#75D69C",
    "secondary": "#FE6C61",
    "accent": "#BF0A30",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#5472D2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Tofino"
    },
    "fontStacks": {
      "heading": [
        "Tofino",
        "sans-serif"
      ],
      "body": [
        "Open Sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Open Sans"
      ]
    },
    "fontSizes": {
      "h1": "125px",
      "h2": "30px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#BF0A30",
      "textColor": "#FFFFFF",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#222222",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://live-botbuilt.pantheonsite.io/wp-content/uploads/2023/01/Botbuilt-Logo-02-with-R.png",
    "favicon": "https://live-botbuilt.pantheonsite.io/wp-content/uploads/2023/01/Botbuilt-favicon-e1674764378405.png",
    "ogImage": null,
    "logoHref": "https://www.botbuilt.com"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in construction automation"
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}