Bot MD Brand Identity

A complete profile of Bot MD's visual system — colors, typography, components, and personality — extracted from https://www.botmd.io. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #101828
• secondary: #EFF6FF
• accent: #256BF6
• background: #FFFFFF
• textPrimary: #256BF6
• link: #256BF6

Typography

• primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif
• heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif

Visual Assets

• Logo:
• Favicon: Favicon
• Social card (og:image):

UI Components

• buttonPrimary: background=#256BF6, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.570588 -0.0303714 -0.217623 / 0.2) 0px 0px 0px 4px, rgba(0, 0, 0, 0.25) 0px 25px 50px -12px
• buttonSecondary: background=#FFFFFF, textColor=#256BF6, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.25) 0px 25px 50px -12px

Brand Personality

Tone: professional · Energy: medium · Audience: hospitals and healthcare professionals

Bot MD Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Bot MD - NUHS AI Assistant
  • Image:
  • Source: https://frontpage.production.botmd.io/en/news/nuhs-bot-md-ai-assistant.html
• Healthcare AI Blog | Bot MD
  • Image:
  • Source: https://www.botmd.io/blog?category=Hospital%20Operations
• Bot MD | AI Patient Engagement for Hospitals
  • Image:
  • Source: https://www.botmd.io/product
• Healthcare AI Blog | Bot MD
  • Image:
  • Source: https://botmd.io/blog
• Bot MD | AI Patient Engagement for Hospitals
  • Image:
  • Source: https://www.botmd.io/product
• EMR & HIS AI Integration: Connecting Your Hospital Systems to AI | Bot MD Blog
  • Image:
  • Source: https://botmd.io/blog/hospital-emr-his-ai-integration-guide

Working with these fonts

Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and navigate different sections of the site.
4. Save captured font URLs.
5. Copy relevant @font-face declarations from the page's CSS.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ui-sans-serif",
      "count": 80
    },
    {
      "family": "system-ui",
      "count": 80
    },
    {
      "family": "sans-serif",
      "count": 80
    },
    {
      "family": "Apple Color Emoji",
      "count": 80
    },
    {
      "family": "Segoe UI Emoji",
      "count": 80
    },
    {
      "family": "Segoe UI Symbol",
      "count": 80
    },
    {
      "family": "Noto Color Emoji",
      "count": 80
    }
  ],
  "colors": {
    "primary": "#101828",
    "secondary": "#EFF6FF",
    "accent": "#256BF6",
    "background": "#FFFFFF",
    "textPrimary": "#256BF6",
    "link": "#256BF6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "60px",
      "body": "30px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#256BF6",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.570588 -0.0303714 -0.217623 / 0.2) 0px 0px 0px 4px, rgba(0, 0, 0, 0.25) 0px 25px 50px -12px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#256BF6",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.25) 0px 25px 50px -12px"
    }
  },
  "images": {
    "logo": "https://www.botmd.io/_next/image?url=%2FBot%20MD%20Logo%20with%20Text.png&w=384&q=75&dpl=dpl_FJaae91ZqSYG8ptrDG1zq6m8gVne",
    "favicon": "https://www.botmd.io/favicon.ico?favicon.8a129bca.ico",
    "ogImage": "https://botmd.io/Bot%20MD%20Opengraph%20Image.png",
    "logoHref": "/",
    "logoAlt": "Bot MD Logo"
  }
}