borong Brand Identity

A complete profile of borong's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FF8500
• secondary: #DCFCE7
• accent: #524583
• background: #FFFFFF
• textPrimary: #333333
• link: #524583

Typography

• primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif
• heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif

Visual Assets

• Favicon: https://borong.com/images/logos/borong.svg

UI Components

• buttonPrimary: background=#524583, textColor=#FFFFFF, borderRadius=4px, shadow=none
• buttonSecondary: background=#DCFCE7, textColor=#000000, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

borong Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Borong Marketplace
  • Image:
  • Source: https://market.borong.com/v/easy-wholesaler-sdn-bhd/product/MY-LITTLE-PONY-WAFER-ROLLS-CUP-STRAWBERRY-SPRINKLES/140512

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "ui-sans-serif",
   "count": 61
  },
  {
   "family": "system-ui",
   "count": 61
  },
  {
   "family": "sans-serif",
   "count": 61
  },
  {
   "family": "Apple Color Emoji",
   "count": 61
  },
  {
   "family": "Segoe UI Emoji",
   "count": 61
  },
  {
   "family": "Segoe UI Symbol",
   "count": 61
  },
  {
   "family": "Noto Color Emoji",
   "count": 61
  }
 ],
 "colors": {
  "primary": "#FF8500",
  "secondary": "#DCFCE7",
  "accent": "#524583",
  "background": "#FFFFFF",
  "textPrimary": "#333333",
  "link": "#524583"
 },
 "typography": {
  "fontFamilies": {
   "primary": "ui-sans-serif",
   "heading": "ui-sans-serif"
  },
  "fontStacks": {
   "body": [
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "heading": [
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "paragraph": [
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ]
  },
  "fontSizes": {
   "h1": "54px",
   "h2": "54px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#524583",
   "textColor": "#FFFFFF",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#DCFCE7",
   "textColor": "#000000",
   "borderRadius": "33554400px",
   "borderRadiusCorners": {
    "topLeft": "33554400px",
    "topRight": "33554400px",
    "bottomRight": "33554400px",
    "bottomLeft": "33554400px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px"
  }
 },
 "images": {
  "favicon": "https://borong.com/images/logos/borong.svg",
  "ogImage": null
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}