Born Brand: Colors, Fonts, Logo & Visual Identity
Born Brand Identity
A complete profile of Born's visual system — colors, typography, components, and personality — extracted from https://www.born.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.born.com/.
| Color | Code | RGB |
|---|---|---|
| primary | #0000EE | rgb(0, 0, 238) |
| accent | #0000EE | rgb(0, 0, 238) |
| background | #F8F8F8 | rgb(248, 248, 248) |
| textPrimary | #111111 | rgb(17, 17, 17) |
| link | #0000EE | rgb(0, 0, 238) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font |
|---|---|
| primary | Suisse Works |
| heading | Suisse Works |
Suisse Works Google Fonts →
Visual Assets
UI Components
Live previews rendered using Born's actual button styles.
Button Primary
- background: #323232
- textColor: #0000EE
- borderRadius: 16px
- shadow: rgba(0, 0, 0, 0.05) 0px 1px 1px 0px, rgba(0, 0, 0, 0.05) 0px 2px 2px 0px, rgba(0, 0, 0, 0.05) 0px 5px 5px 0px, rgba(0, 0, 0, 0.05) 0px 10px 10px 0px, rgba(0, 0, 0, 0.05) 0px 6px 20px 0px
Brand Personality
- Tone: modern
- Energy: medium
- Audience: unknown
Born Brand in the Wild
Brand Assets
Frequently Asked Questions
What is Born's primary brand color? Born's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Born use? Born uses Suisse Works as the primary typeface across body and headings.
Does Born use a light or dark theme? Born's primary site uses a light color scheme, with a background of #F8F8F8.
How was this brand profile generated? This profile was extracted from https://www.born.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Born.
Methodology
Brand data on this page was extracted from https://www.born.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. This page is published by CharacterQuilt and is not affiliated with or endorsed by Born.