Booth AI Brand: Colors, Fonts, Logo & Visual Identity

Booth AI Brand Identity

A complete profile of Booth AI's visual system — colors, typography, components, and personality — extracted from https://booth.ai. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://booth.ai.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Booth AI's actual button styles.

Button Primary

Button Secondary

Brand Personality

Booth AI Brand in the Wild

Image: atom.com
Source: booth.ai

Image: img.atom.com
Source: booth.ai

Image: img.atom.com
Source: booth.ai

Image: brigadeweb.com
Source: brigadeweb.com

Image: chicagobooth.edu
Source: chicagobooth.edu

Image: cdn.prod.website-files.com
Source: snapbar.com

Frequently Asked Questions

What is Booth AI's primary brand color?
Booth AI's primary brand color is #19184A. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Booth AI use?
Booth AI uses #637CF7 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Booth AI use?
Booth AI uses DM Sans for body text and Product Sans for headings. Fonts were detected on https://booth.ai as part of their live design system.

Does Booth AI use a light or dark theme?
Booth AI's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Booth AI's logo?
Booth AI's logo is available directly on their site (https://booth.ai). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://booth.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Booth AI.

Methodology

Brand data on this page was extracted from https://booth.ai on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Booth AI.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Product Sans",
      "role": "heading"
    },
    {
      "family": "Plus Jakarta Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#19184A",
    "secondary": "#0F172A",
    "accent": "#637CF7",
    "background": "#FFFFFF",
    "textPrimary": "#343434",
    "link": "#637CF7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Product Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "Inter",
        "Product Sans",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "Inter",
        "Product Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "Inter",
        "Product Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "52.32px",
      "h2": "19.62px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F4F6FE",
      "textColor": "#343434",
      "borderColor": "#C4CDFC",
      "borderRadius": "13.08px",
      "borderRadiusCorners": {
        "topLeft": "13.08px",
        "topRight": "13.08px",
        "bottomRight": "13.08px",
        "bottomLeft": "13.08px"
      },
      "shadow": "rgba(99, 124, 247, 0.12) 0px 0px 0px 1px, rgba(99, 124, 247, 0.12) 0px 4px 12px -4px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#343434",
      "borderRadius": "13.08px",
      "borderRadiusCorners": {
        "topLeft": "13.08px",
        "topRight": "13.08px",
        "bottomRight": "13.08px",
        "bottomLeft": "13.08px"
      },
      "shadow": "rgba(255, 60, 60, 0.32) 0px 6px 20px 0px, rgba(255, 80, 60, 0.15) 0px 2px 6px 0px"
    }
  },
  "images": {
    "logo": "https://img.atom.com//public/images/logo.svg",
    "favicon": "https://www.atom.com/assets/images/atom-favicon.png",
    "ogImage": "https://img.atom.com/story_images/visual_images/1629374793-Booth.jpg?class=show",
    "logoHref": "https://www.atom.com",
    "logoAlt": "Logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking to purchase premium domains"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}

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