Boostly Brand Identity

A complete profile of Boostly's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #28008F
• secondary: #131126
• accent: #28008F
• background: #FFFFFF
• textPrimary: #000000
• link: #0000EE

Typography

• primary: Figtree — https://fonts.google.com/specimen/Figtree
• heading: Figtree — https://fonts.google.com/specimen/Figtree

Visual Assets

• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#141126, borderColor=#AFB0B6, borderRadius=12px, shadow=none
• buttonPrimary: background=#28008F, textColor=#000000, borderRadius=10px, shadow=none
• buttonSecondary: background=#CBB7FF, textColor=#000000, borderRadius=10px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: restaurant owners and marketers

Boostly Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 1 SMS Marketing Tool for Restaurants | Boostly
  • Image:
  • Source: https://www.boostly.com/
• Exploring the Benefits of Mobile Marketing Platforms for Restaurants
  • Image:
  • Source: https://www.boostly.com/blog/exploring-the-benefits-of-mobile-marketing-platforms-for-restaurants
• Boostly Announces $5.6 Million in Seed Round Funding
  • Image:
  • Source: https://www.boostly.com/blog/boostly-announces-5-6-million-in-seed-round-funding
• SMS Marketing for Restaurants: A Beginner's Guide
  • Image:
  • Source: https://www.boostly.com/blog/sms-restaurant-marketing-for-beginners
• Harnessing Toast POS: Boost Customer Data for Restaurant Success
  • Image:
  • Source: https://www.boostly.com/blog/unveiling-the-power-of-toast
• A New Era for The Restaurant Industry—An Open Letter from Boostly
  • Image:
  • Source: https://www.boostly.com/blog/series-a-raise-of-22m

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Figtree",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#28008F",
  "secondary": "#131126",
  "accent": "#28008F",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#0000EE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Figtree",
   "heading": "Figtree"
  },
  "fontStacks": {
   "heading": [
    "Figtree",
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Figtree",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "24px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "15px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#141126",
   "borderColor": "#AFB0B6",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#28008F",
   "textColor": "#000000",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#CBB7FF",
   "textColor": "#000000",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "favicon": "https://framerusercontent.com/images/Vjsv8NpSEBoG6HlKaa3paHZBiw.png",
  "ogImage": "https://framerusercontent.com/assets/oyTJV04Z2m5EklFWks7BT9ZKWQ.png"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "restaurant owners and marketers"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}