Boostly Brand Identity

A complete profile of Boostly's visual system — colors, typography, components, and personality — extracted from https://boostly.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #28008F
• secondary: #131126
• accent: #28008F
• background: #FFFFFF
• textPrimary: #000000
• link: #0000EE

Typography

• primary: Figtree — https://fonts.google.com/specimen/Figtree
• heading: Figtree — https://fonts.google.com/specimen/Figtree

Visual Assets

• Favicon: https://framerusercontent.com/images/Vjsv8NpSEBoG6HlKaa3paHZBiw.png
• Social card (og:image): https://framerusercontent.com/assets/oyTJV04Z2m5EklFWks7BT9ZKWQ.png

UI Components

• input: background=#FFFFFF, textColor=#141126, borderColor=#AFB0B6, borderRadius=12px, shadow=none
• buttonPrimary: background=#28008F, textColor=#000000, borderRadius=10px, shadow=none
• buttonSecondary: background=#CBB7FF, textColor=#000000, borderRadius=10px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: restaurant owners and marketers

Boostly Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 1 SMS Marketing Tool for Restaurants | Boostly
  • Image: https://framerusercontent.com/assets/oyTJV04Z2m5EklFWks7BT9ZKWQ.png
  • Source: https://www.boostly.com/
• Exploring the Benefits of Mobile Marketing Platforms for Restaurants
  • Image: https://framerusercontent.com/images/cU6uirICjIMkCfdAF21CR4SaCg.jpg
  • Source: https://www.boostly.com/blog/exploring-the-benefits-of-mobile-marketing-platforms-for-restaurants
• Boostly Announces $5.6 Million in Seed Round Funding
  • Image: https://framerusercontent.com/images/cz1undsDbBwgxqKYVjdacqfrP9k.jpeg
  • Source: https://www.boostly.com/blog/boostly-announces-5-6-million-in-seed-round-funding
• SMS Marketing for Restaurants: A Beginner's Guide
  • Image: https://framerusercontent.com/images/irzi6W0FT0K6z5wHeXK03vASj0.png
  • Source: https://www.boostly.com/blog/sms-restaurant-marketing-for-beginners
• Harnessing Toast POS: Boost Customer Data for Restaurant Success
  • Image: https://framerusercontent.com/images/mOQMZ5UvfxRG0L85nmisxpsWQo.jpg
  • Source: https://www.boostly.com/blog/unveiling-the-power-of-toast
• A New Era for The Restaurant Industry—An Open Letter from Boostly
  • Image: https://framerusercontent.com/images/odP5j5OdxDJIjiFNimcNTpkssHo.png
  • Source: https://www.boostly.com/blog/series-a-raise-of-22m

Working with these fonts

Not found on Google Fonts? CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets.