Boom Brand Identity

A complete profile of Boom's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FF0000
• secondary: #1EA0C3
• accent: #FF9900
• background: #000000
• textPrimary: #FFFFFF
• link: #FF9900

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: Styrene A — https://fonts.google.com/specimen/Styrene+A

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#212427, textColor=#88898A, borderColor=#525456, borderRadius=0px, shadow=none
• buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: technology enthusiasts and aviation professionals

Boom Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Boom - XB-1 Supersonic Flight

  Source: Source

• Boom - FlyBy - XB-1 Flight Test Program Live Blog

  Source: Source

• FlyBy - The Revival of Supersonic Travel - Boom

  Source: Source

• Boom - FlyBy - Live Blog: Overture Superfactory Construction Progression

  Source: Source

• Boom - FlyBy - Live Blog: Boom Supersonic Inspires a New Era of Supersonic Flight at Farnborough International Airshow

  Source: Source

• Boom - FlyBy - Boom Announces Successful Flight of XB-1 Demonstrator Aircraft

  Source: Source

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Styrene A",
   "role": "heading"
  },
  {
   "family": "Arial",
   "role": "body"
  },
  {
   "family": "Helvetica",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#FF0000",
  "secondary": "#1EA0C3",
  "accent": "#FF9900",
  "background": "#000000",
  "textPrimary": "#FFFFFF",
  "link": "#FF9900"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Arial",
   "heading": "Styrene A"
  },
  "fontStacks": {
   "heading": [
    "Styrene A",
    "Arial",
    "Helvetica",
    "sans-serif"
   ],
   "body": [
    "Styrene A",
    "Arial",
    "Helvetica",
    "sans-serif"
   ],
   "paragraph": [
    "Styrene A",
    "Arial",
    "Helvetica",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "40px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "#212427",
   "textColor": "#88898A",
   "borderColor": "#525456",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://boomsupersonic.com/wp-content/uploads/2021/10/logo.svg",
  "favicon": "https://boomsupersonic.com/apple-touch-icon.png",
  "ogImage": "https://boomsupersonic.com/wp-content/uploads/2023/06/facebook_og.jpg",
  "logoHref": "https://boomsupersonic.com/",
  "logoAlt": "Boom"
 },
 "personality": {
  "tone": "modern",
  "energy": "high",
  "targetAudience": "technology enthusiasts and aviation professionals"
 },
 "designSystem": {
  "framework": "bootstrap",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.7,
  "colors": 0.9,
  "overall": 0.8
 }
}