# Boom Brand Identity

A complete profile of **Boom**'s visual system — colors, typography, components, and personality — extracted from https://boomsupersonic.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/boom
- Machine-readable JSON: https://characterquilt.com/branding/boom.json
- Per-page llms.txt: https://characterquilt.com/branding/boom/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF0000 |
| Accent | #FF9900 |
| Body Font | Arial |
| Heading Font | Styrene A |

## Color Palette

- primary: #FF0000
- secondary: #1EA0C3
- accent: #FF9900
- background: #000000
- textPrimary: #FFFFFF
- link: #FF9900

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Styrene A — https://fonts.google.com/specimen/Styrene+A

## Visual Assets

- Logo: https://boomsupersonic.com/wp-content/uploads/2021/10/logo.svg
- Favicon: https://boomsupersonic.com/apple-touch-icon.png
- Social card (og:image): https://boomsupersonic.com/wp-content/uploads/2023/06/facebook_og.jpg

## UI Components

- input: background=#212427, textColor=#88898A, borderColor=#525456, borderRadius=0px, shadow=none
- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: technology enthusiasts and aviation professionals

## Boom Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Boom - XB-1 Supersonic Flight**
  - Image: 
  - Source: [Link](https://boomsupersonic.com/newsroom/media-assets/xb-1-supersonic-flight)
- **Boom - FlyBy - XB-1 Flight Test Program Live Blog**
  - Image: 
  - Source: [Link](https://boomsupersonic.com/flyby/xb-1-live-blog-flight-test-program)
- **FlyBy - The Revival of Supersonic Travel - Boom**
  - Image: 
  - Source: [Link](https://boomsupersonic.com/flyby/the-return-of-supersonic-travel)
- **Boom - FlyBy - Live Blog: Overture Superfactory Construction Progression**
  - Image: 
  - Source: [Link](https://boomsupersonic.com/flyby/live-blog-overture-boom-supersonic-superfactory-construction-progress)
- **Boom - FlyBy - Live Blog: Boom Supersonic Inspires a New Era of Supersonic  Flight at Farnborough International Airshow**
  - Image: 
  - Source: [Link](https://boomsupersonic.com/flyby/live-blog-boom-supersonic-inspires-a-new-era-at-farnborough-international-airshow)
- **Boom - FlyBy - Boom Announces Successful Flight of XB-1 Demonstrator Aircraft**
  - Image: 
  - Source: [Link](https://boomsupersonic.com/flyby/inaugural-first-flight-xb1-supersonic-demonstrator)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.